Custom Web-Application Development
If you need a custom application for your website, we can help you design it. Whether it's automating processes for your website to reduce workload or improving the user experience, our app designers can create whatever it is you need. We can design around your existing systems to bridge the gap between new and old softwares. We'll do the hard work in making your website function the way it should - you just focus on your business, and we'll take care of the rest.
UI, or User Interface design, and UX, or User Experience design, are at the core of a business website. Particularly for e-commerce sites, the functionality and overall experience on your site are absolutely crucial to the survival and prosperity of your business. Our team can help build the best possible site from the user perspective, to make using your site easy, informative and maybe even fun. If your customers have a great experience with your site, and find it easy to use, the chances increase dramatically that they will return and purchase from you again and again.
One of the fastest growing sectors for tech design is mobile websites. More and more people access the internet predominantly or even exclusively from their phones, and having a website that looks good and functions just as well as the desktop version is crucial. No one wants to pinch and zoom around to find what they need on your site, and they are vastly less likely to purchase anything if your site is not optimized for mobile viewing. Larger text and different forms of navigation are vital components of optimizing your site for mobile, but our team is more than equipped to help you set up your mobile site. A more comprehensive explanation to responsive design can be found here.
We can track a variety of user data, anything from when and how many times a day your site is accessed, to what channels led to your site, and at what point browsing users turned into clients. These tools can allow you to tailor your website, content, and even business strategy, depending on the data you receive. For example, if you find that most people access your site through a Facebook ad, you might want to increase your presence on that site, and the quantity of the content you share there. Learn what users are doing on your site and see how you can optimize their experience to increase the likelihood for conversion.
Local Search Optimization
As most small business owners know, your local community makes up the bulk of your profits. We develop and enhance local oriented content by sending local signals to search engines, which helps your business rise in local search engine ranks. This way, potential customers in your area are alerted to your presence first, and can find your website, which hopefully, in turn leads to client conversion. Particularly for a smaller business, optimizing your search engine ranking in your local area can lead to big results.
They say a picture is worth a thousand words, and that's even truer in this case. We design high quality infographics requiring research and aggregation of data to display your message as effectively as possible. Many people learn better when information is presented in a visual format, and having a well-designed infographic about your product or company on your website may help convince a visitor to become a customer. Infographics are also useful within your company itself, to display data about sales, website traffic, or anything else of importance to investors and employees.
Banner Ad Design
Banner ads are one of the oldest forms of online advertising, but they remain popular for a reason; simply put, they work. An attractive and intriguing banner ad to be used typically in conjunction with a search engine campaign that is true to your company's message and image can make the difference between successful PPC marketing and a waste of resources. If you intend to advertise on any other site, most likely you will use a banner ad, so do your business a favor and let our team help you make it the best it can possibly be.
Content Management Systems
Once you have a website in place, a content management system helps you edit and update information without needing to learn HTML and change the coding of the website itself. We'll do the hard part, all you have to do is use the content management system we provide to change the information displayed on your site as necessary, to show current products for sale, add new information about events, sales, or promotions, or post new content to your website. You can control what content is available on your website easily, all without needing to know how to code.
BKMedia Group can negotiate and buy ad space for you, either virtually such as in search engine results, on the radio, or on television, or physically such as with a billboard or newspaper ad. We help you maximize the distance your message can reach and we can do so even on a tight budget. We understand how to effectively market small to medium sized businesses with modest advertising budgets, and we help your dollar stretch as far as possible. Particularly if you are a small business, you don't have time to worry about buying ad space for the best price possible; let us do the work to help your business grow.
Retargeting involves showing your ads to customers who have previously visited your site while they visit other sites within the display network. Reminding past visitors of your site has been proven to be very effective; they may have been just searching when they first accessed your site, but by reminding them of your existence later, they may be more in a position to purchase your product or service. At the very least, the more often a potential customer is exposed to your business, the more likely they are to become a paying client at some point in the future.
Similar to retargeting, remarketing also focuses on visitors who didn't buy anything, but who provided you with an email address before they left. This allows you to target them with email marketing as well as the normal methods used with retargeting. Giving customers a second look at your business often convinces them to purchase from you, or at the very least, to look back through your website and reconsider. The reasons people purchase items are numerous, but our team at BKMedia Group is dedicated to giving you the best chances possible to attract and keep customers coming back, time and time again.