We all know how important it is to stay ahead of the curve when it comes to business. Nobody wants to be the last one jumping on the bandwagon, desperately clinging to its coattails even once consumers have abandoned it as an irrelevant trend. But that’s what happens when opportunities become overly saturated with businesses, groups and individuals vying for attention. The innovators and early adopters reap the rewards of new opportunities from the get-go, gathering an eager audience and establishing a firm base. And the laggards are left with the uninterested, frantically trying to get a foothold when at this point, it's probably too little too late.. This is especially true of social media, the current emperor of all consumer connection.
Enter Bubbly, a hot new social networking device very similar to Twitter. Both services allow you to follow posts by friends, family, bands and celebrities. But here’s the kicker: Bubbly is an audio device, allowing posters to record messages up to one minute long, and postees to hear the post straight from the horse’s mouth. This makes it both more personal, and easier for people to really connect. It especially benefits celebrity/fan relationships, since it requires personal interaction, eliminating the risk one takes when using web-based services that might actually have been written by an agent or PR representative.
Take note: Bubbly is not available in the US yet, choosing to target five major global markets (India, China, Japan the Phillippines, Brazil and Indonesia), all of which are mobile-savvy populations open to cool, innovative and trendy stuff. But keep a look out because it’s coming. With completely viral growth and effectively no marketing spend, Bubbly saw almost 500,000 users a mere four weeks after some of Bollywood’s biggest stars started using it, and is currently up to 100 million users. Many media networks are showing interest, including the BBC, and according to a Forbes report, “many maor players are looking to integrate Bubbly into existing social networks.”
So keep your eyes out and your ears open. This is definitely an opportunity that you want to jump on as soon as it’s available.
