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Steel wheels roll, servin' soul from state to state. Daily arrivals of funk freight, shiftin crate after crate, to get your mind in the funky mind state. It's Radio BK, servin' up the coolest, funky fresh tunes that keep your office movin' and groovin' all day long. Hello out there, DJ JK here at the BK office and today we're discussing music in the workplace. From the rap lyrics of Jay-Z to the melodic sounds of Coldplay, BK always has some kind of music playing in the office. BK's tunes are usually chosen by Grand Master DJ B-Rad, however, everyone in the office is free to plug in headphones in order to listen to their own music. Music plays such a large part in BK's work day that times of total silence in the office are few and far between. With the growing amount of research that proves that music in the workplace stimulates productivity and increases good spirits among workers, more and more companies have begun to incorporate background music in their offices. Therefore, today's blog will be about music in the workplace and how keeping your office in that "funky mind state" proves to be beneficial for a majority of businesses.

According to a study conducted by the University of Illinois of 256 office workers, "listening to music of their own choice soothed frayed nerves, drowned out distracting office chatter, boosted mood, and significantly enhanced office performance." Not all offices, however, allow their workers to listen to music of their choice. They instead provide the office with a type of background or foreground music to play. Background music, or music without lyrics, is believed by some companies to be the most efficient in increasing producitivity among workers. Instrumental versions of popular songs and classical music are both popular types of background music. This type of music is considered to be more mellow and "less of a distraction." It is intended to be something that workers "hear," and not something to which workers "listen." Foreground music, on the other hand, contains lyrics and is usually more upbeat. It frequently includes recognizable tunes that are played on popular radio stations. Some companies consider this type of music to be more of distraction, for they fear that the lyrics and upbeat tempo of the songs will interfere with their employees' concentration. Companies, such a Muzak, specialize in providing offices with background music that they feel will enhance the environment and increase productivity of workers. Only recently, however, have companies like Muzak, begun to produce foregound music. New research on music in the workplace has suggested that allowing employees to listen to their own music makes for a much happier office and decreases the chances of employees quitting or wanting to change jobs. Nowadays, it is very common to encounter workplaces that allow their employees to listen to their own music.

Ahead of the trend, BK has always valued music in the workplace. The office is full of music lovers, including a DJ, and two bandmates from Latch. Therefore, I have decided to compile a list of BK's favorite tunes. Keep checking for updates, for we'll always be adding more songs. As for now, keep it groovey, baby, DJ JK signing off. Peace.

BK Radio

       DJ JK

       - "Happy Up Here" by Royksopp

       - "The Ghost Inside" by Broken Bells

       - "International Player's Anthem" by UGK ft. Outkast

       - "Victim of Crime" by Phoenix

       - "Teakwood Betz" by Perpetual Groove

                             - "Heaven Only Knows" by John Legend

                             - "Passing Me By" by The Pharcyde

                             - "Night Falls" by Booka Shade

                             - "Mad Mad World" by Shaggy ft. Sizzla & Collie Buddz

                             - "Little Secrets" by Passion Pit

                             - "Band Marches On" by Ghostland Observatory

                             - "Coastin'" by Zion I & K. Flay

                             - "Animal" by Miike Snow

                             - "Hands of Time" by Groove Armada

                             - "Spiritualize" by Lotus

                             - "Permission to Speak" by Main Flow and 7L

                             - "Golden Cage (Fred Falke Remix)" by The Whitest Boy Alive

                             - "Sweet Disposition (Axwell & Dirty South Remix)" by Temper Trap

                             - "Purple Kush" by Living Legends

                             - "We Own the Sky" by M83

                             - "Don't Let the Man Get You Down" by Fatboy Slim

                             - "Chasing Pavement" by Jay-Z

                             - "Hold Yuh (Major Lazor Remix)" by Gyptian

     DJ Cracker Jack

    - "Before it Breaks" by Brandi Carlile

    - "Southern Girl" by Incubus

    - "Night Train" by Amos Lee

                             - "Details in the Fabric" by Jason Mraz

                             - "Say Hey" by Michael Franti

                             - "Rivers of Babylon" by Bradley Nowell

                             - "Boys from Oklahoma" by Cross-Canadian Ragweed

                             - "Sail Away" by Sister Hazel

                             - "Top Back" by T.I.

                             - "Why I Am" by Dave Matthews Band

                             - "Wicked Girl" by Band of Horses

                             - "Highway 20 Ride" by Zac Brown Band

                             - "Major Tom" by Shiny Toy Guns

                             - "Boom" by Anjulie

In a world where web sites like Facebook, Twitter or MySpace are accessed by millions of eyes a day, it is hard to understand why businesses would not seize this opportunity to gain public awareness for their company or cause. Social media, or the use of "web-based technologies to transform and broadcast media," supports the democratization of information while at the same time, helps open up the relationship between a company's consumers and producers. As mentioned in the previous blog, "Play As Hard As You Work," not all companies are able to maintain the close relationships that BK Media is fortunate enough to have with their clients. This is where social media is able to help businesses to stay in touch with consumers and where consumers' ideas are able to be heard. Often times free to use, social media like Facebook or Twitter, allow for the fastest and cheapest way for companies to broadcast their business or cause to the public. If anyone knows the importance of social media, however, it is one of Fast Company magazine's "100 Most Creative People in Business," Soraya Darabi. Ranked number 53, Darabi was hired at The New York Times when she was just 23 years old. Full of fresh ideas, Soraya began trying to "tug" the Times into Facebook and Twitter. Co-worker, Nicholas Kristof, said "I often travel to exotic and foreign lands with a local guide and interpreter, and Soraya played precisely that role when she led me into the world of new media. The only reason I have nearly 1 million followers on Twitter and 150,000 fans on Facebook is Soraya's guidance." But it is quotes like this one that have companies concerned that social media is merely a popularity contest and not a means of business.

Let's think back to our high school days. Although this was a mere 3 years ago for me, I'm confident that no matter what era you atteneded high school, there were and always will be cliques and popularity contests. Despite what people may argue, being "popular" in high school had its advantages. People tended to pay more attention to you and knew who you were. The socially awkward kids, however, always seemed to have a more difficult time during these years. Now let's fast forward to today. We should think of being "popular" in the business world, not as who has the most friends, but as who has the most resources. The more resources you have, the better able you are to operate a company. Through these "resources," businesses are easily able to keep on top of the fastest growing trends, the moves made by their competition, and what consumers would like to see most. "'I get information from my peers,' Darabi says simply. 'We're living in a world where the 26-year-old founder of a PHP platform (Facebook) has more power than the president of the U.S. in terms of his reach on a day-to-day basis.'" The ability to quickly and cheaply reach mass audiences is essential to the rising success of any company, and this is done through social media. So, while some companies may be concerned with the "popularity contest" that is social media, I say welcome to the cool crowd, baby.

Also featured in Fast Company magazine, Mark Zuckerberg and his company, Facebook, earned the number one spot in "The World's 50 Most Innovative Companies." Facebook, along with Twitter, has been responsible for the rapid success of many companies. With this in mind, it is hard to understand why some companies still do not see social media as an essential part of their business. Therefore, I have included a few pros and cons of social media below:

Pros

*You can reach customers that traditional marketing misses. You never know who will direct a friend to your blog, Facebook page or social bookmark post, so your potential for reeling in new leads is unlimited.
*You can build brand loyalty. Not only can you use social media to build your brand, you can use it to demonstrate your personality, interact with customers and show them that you care, which, in turn, breeds loyalty. Social media marketing can also boost your reputation and build relationships.
*You can learn how to improve your products and services. By encouraging open communication through public comments, you can learn what you can do to make your products and pitch more palatable.
*You can learn more about your target audience, not only by their comments but also by studying visitor analytics. This information can prove invaluable when planning other marketing campaigns such as direct-mail postcards.
*Social media marketing is cost-efficient in comparison with other marketing methods, even if you hire a dedicated team or outsource your social media content needs.

Cons

* Social media marketing places high demands on your time. Content must be created, edited, approved and published; comments must be responded to and sites and pages must be maintained. You can alleviate these demands by outsourcing for a fee.
* Social media marketing places high demands on your talent. It can be difficult to constantly come up with innovative exciting content that interests a variety of readers and, without relevance, your efforts will be wasted.
* You lose some control of your marketing efforts. Anything you publish is up for grabs, and others can easily criticize you. Publish backlash is the last thing you want your social media marketing to spawn, and without the ability to control comments or even what your own team is publishing you open yourself up for potential negatives.
* Your return on investment is delayed. Social media marketing can work to build relationships and brand loyalty, but it takes time and dedication. Social media marketing efforts are not likely to earn immense popularity overnight, so you must be willing to be in it for the long haul if you decide to launch a social media marketing campaign.
* As you can see, social media marketing can bring many benefits and increased profits to any company with an online presence, but it comes with caveats. If you're considering launching a social media marketing campaign, make sure you understand all the pros and cons and have a robust plan in place. With proper planning you'll increase your chances for social media success, broaden your company's horizons and be ready to tackle and unfortunate eventualities.
 

BK's social media team at the Longmont Chamber of Commerce Golf Invitational.

Source

After my first week here at BK Media, the motto "work hard, play hard" seemed to be a reocurring theme throughout the office. A senior at the University of Colorado at Boulder, and a newby to the "real working world," this motto couldn't have been more refreshing to me. I was worried that my first internship would be similar to the role that Anne Hathaway played to Meryl Streep in The Devil Wears Prada. If you have never seen the movie, Hathaway's character is stretched paper thin when she works for Streep, a fashion industry icon and editor of "Runway" magazine. Hathaway is asked to perform outrageous tasks, such as to retreive the unpubished Harry Potter manuscript for Streep's twin daughters and to deliver Streep her steak lunch from New York's famous Smith and Wollensky Steakhouse. Hathaway is at Streep's beck and call and eventually, work becomes all that concerns her. I didn't want to be a Hathaway, but I also didn't want to be an intern with nothing to do but twiddle my thumbs at my desk. Therefore, after spending just a week with BK Media, I was relieved to learn that while everyone works extremely hard here, they still are able to make time to relax or "play." Unlike Hathaway and Streep who were consumed by their work, BK Media plays as hard as they work.

The motto "work hard, play hard" took on a literal meaning on Friday night when Brad and Josh's band, Latch, played at the Waterloo in Louisville. After having just spent my first week in the office with everyone, learning the ropes, it was great to see my boss and co-worker playing just as hard as they work during the week. The music was great and the Waterloo was a fun atmosphere. Around 10:30 PM, Jackie and her friends showed up to the Waterloo on a party bus. Jackie must have worked really hard this week, because she was "playing" really, really hard. I was impressed with her dance moves and vocals when she managed to get a hold of the mic. Rich and Nick were also there and it was nice to get to know my co-workers outside of the office.

Since I am responsible for the social media end of things at BK, the idea of "play as hard as you work," also helped me to realize the rising importance of social media. Not every company is cool enough to have their own band, but watching Latch perform at the Waterloo made me understand that networking and social media are critical to the success of any company. As a smaller company, BK Media has extremely close relationships with all of their clients. This is another aspect of BK Media that I really enjoy. In addition to the size of BK Media, the generally smaller size of BK's clients, allows for BK to get to know their clients on a personal level. However, not all companies are fortunate enough to have this advantage. This is where social media comes into play. The large size of some companies does not allow for these close relationships and therefore, through the use of social media, such as Facebook, Twitter, or MySpace, clients are able feel more connected to their businesses on a personal level.The popularity of Twitter, in particular, has sky rocketed due to the fact people are able to follow their favorite celebrites. Celebrities are able to Tweet about anything, from what they are doing at the moment to their favorite new products. People that follow these celebrities on Twitter therefore feel like they are more closely connected with them. For example, I know that right now, @KhloeKardashian feels like she is getting sick or that @Snoopdogg has just released his new CD. Using this idea, companies have begun to understand the importance of social media and now frequently use it to gain awareness from the public.

To conclude, "work as hard as you play" has meant much to me this past week at work. It is a relief to see that you can be successful at work without losing your social life completely. I also realized mid "40 Ounces to Freedom" at the Waterloo, that it's about the relationships you have. The success of a company is dependent on its communication and its social networking. Thank you BK Media, for a great first week and for showing me that all is not lost when you graduate from college.

Only 40 oz. away from freedom!

“If you build it, they will come.” Well, that might be true of corn farmers in Iowa looking to play baseball with the White Sox, but when it comes to your company, it takes more than just building an organization delivering products or services. Even before your business is established, it needs to be branded. And once it is, that branding must be cultivated and maintained and expanded on a regular basis.

Building a brand is more like raising a child than constructing a baseball field. Brands have their own personalities and nuances that need to be nurtured. When the brand is young, you have more say in what its character traits will be. You get to dress it (logo, office décor, company dress policy and uniforms, etc), teach it how to talk (develop a tone for all communication) and instill the values you find most important. Once the business is older, it’s like bringing up a pre-teen or teenager. And like teenagers, there are more places it can find itself in trouble and potentially go wrong. Its personality is relatively established but still developing, and as more opportunities and challenges comes its way, your role becomes educating it on how to respond and conduct itself, giving it a little more freedom and learning how to operate from the behind the scenes.

Like being a parent, when it comes to branding, your job is never done. There’s always more to teach, more to give and more to convey. The challenge is to keep the brand in line with your original vision, making sure it stays consistent with all the values and standards it originally started out with, while giving it enough freedom to grow and evolve. Always take advantage of new opportunities, but don’t lose sight of who the brand is and how it’s portraying itself to consumers. Just like you would never force your kid who hates math but loves reading and creative expression to become an accountant, you never want to push a brand in a direction that’s not in line with its personality. And pretty similar to a kid who’s faced with constant temptation to jump on bandwagons and conform to whatever trend is most popular at the moment, there’s plenty of lure for companies to hop on whatever marketing movement is the flavor of the month, regardless if it’s consistent with who the brand is.

So let’s say you’re a retirement community promising a relaxing environment for seniors to live. Viral and text marketing, no matter how popular, is probably not going to be your best bet. Traditional mediums like print collateral, billboards and broadcast will be more effective for reaching your target, and more cohesive with your image. But if you’re a hot new bar looking to attract a college crowd, guerilla, viral and social media are going to brand yourself more consistently than a newspaper ad or direct mail piece. We’ll talk more about media placement’s role in branding next week, so let’s not get to hung up on that. The takeaway point for today is that effective branding is branding that’s controlled and consistent. Whenever you’re making branding choices (and that will every day, from who you’re hiring to what content you’re updating the website with) think about who your brand is, where it wants to go and go with what works best to maintain the brand and keep a consistent, reliable image that doesn’t throw consumers or make them think twice about who the brand is.
 

Last night my coworker and I attended the Loveland Chamber of Commerce’s Third Annual NoCo Social Media social, headlined by internationally renowned social media expert, Mari Smith. It was a great event made even better by the fact that Mari Smith is an absolutely amazing speaker—warm and engaging, with more importantly, some great pointers on how to strategically use social media to grow business. The powerpoint she worked off of last night is available here, and I would highly recommend checking it out. 

My coworker and I went for a stroll down Main Street in Longmont this morning. What started as a coffee quest turned into a wonderful exploration of the stores and restaurants, new and old, that line the sun-filled street. Like all marketing dorks, we had no choice but to discuss each venue—what they had to offer, what their branding and design spoke to, and what they could do to take advantage of all the communication and promotional options available to them. If I do say so myself, we had some really great ideas. And the more I thought about it, the more I realized, the ideas were so good and so insightful, so tuned in to the core of these brands because they are local businesses and we are a local company…and local consumers. We work right in the heart of downtown; we know what events are being planned, where people shop and eat and what they’re looking for in local businesses. We constantly frequent the places we do work for. We understand the people who live here, what they need, what they want, what’s already being offered to them and where there’s a hole that needs to be filled.

There’s so many huge and impersonal marketing and design firms out there; places who claim to cater to any demographic and consumer category. They’re huge buildings filled with brilliant people studying demographics, targets and an endless onslaught of research to determine how and where to meet consumers. They come up with a few interesting ideas and the force them to apply to whatever clients need a new campaign. Concepts get used and reused whether it’s relevant to that particular business or not, whether it’ even connecting to consumers and reaching them in a meaningful way or not.

That’s because they sit in their fancy offices with their top-of-the-line equipment without ever walking down Main Street and shopping at the business they’re doing the research and coming up with these “innovative” ideas for. They’ve never bought a car at Small Planet eVehicles, eaten a wonderful meal on the patio at Sugarbeet, or gotten crafty for an afternoon at Crackpots. They’ve never experienced what it’s like to be a member of the Longmont community, and will never know what it means to be a part of this unique community. They sell mountain biking gear without ever strapping on a helmet and riding through the Front Range. They ramble on about great food and a sense of camaraderie and belonging without ever having a beer and plate of bbq at The Rib House, while chatting with the people next to them. I’ve worked at these kinds of places and trust me, as long as they get paid and get to submit the work at award shows, they don’t really care if your business thrives or dies. There’s no personal connection. And there’s no real understanding of who your business is and what it means to the area it lives in.

Choosing local goes far beyond food and products. It means more than just keeping your dollars in the community (which is really important, by the way). It means giving your heart and support to a place and that people that keep it vibrant. More importantly, it means truly having insight into your neighbors and knowing what they need and how to get it to them—in the right place, at the right time and with the right content.That’s why I’m so happy to work at BKMedia Group, with people who truly care and know about their clients’ business. I don’t feel like I’m “selling,” or guessing or stretching the truth up to get people interested. I’m a part of a group who really knows what it’s like to be a consumer, who used loves the products and services offered and am just spreading the word. It’s a great feeling.

No surprise, Google has been sitting on another revolution that will change the way we perceive and use the Internet. Dubbed Google Fiber, or Google Fiber for Communities Project, a series of ultra high-speed broadband projects are in the works, hoping to make Internet access faster and better. Fiber will potentially bring Internet speeds over 100x faster than what’s available to most, with one gigabit per second, fiber-to-the-home connections. They’re also experimenting with “next generation apps,” “new deployment techniques,” and “openness and choice networks.” For more specific information about this project, check out the article on Google’s blog.

All interested, future-focused cities were to have submitted their applications by today (March 26th), and Boulder, being home to CU and a plethora of federal research sites and laboratories, is thought to be a top contender. If picked as the site for this beta testing, Boulder will experience a new frontier of collaboration and data sharing, not to mention a drastic upgrade to the applications and software already being explored by Boulder’s techie population.

But Boulder has not been chosen yet, and it certainly has fierce competition for this prime opportunity. Cites all over the country are vying for Google attention, adapting social media techniques such as Facebook and Twitter to rally support.

But Boulder has put in its fair share of effort. Google is not only looking for cities that meet certain requirements for their test site, but communities that demonstrate enthusiasm for the project. And Boulder is nothing if not enthusiastic. Facebook pages, Twitter accounts and websites have popped up in the last few weeks, encouraging Boulder residents and its community partners to “get out the vote” by nominating Boulder and spreading the word on their personal social networking accounts. So, let’s all show our support by hopping on http://boulderfiber.com, become a fan of the  “Bring Google Fiber to the City of Boulder” Facebook page, and use the hashtag #boulderfiber on Twitter.

If nothing else, this is yet another reminder of the power social media has to implement change and make a huge impact. Remember, this entire “contest” is not being influenced by phone calls or emails or other traditional methods; it’s 100% social networking methods. Think of what could happen if that energy was being directed to your business.  And if Boulder does become Google’s new test site, it will be in large part to the social media effort put forth. Let the best city win.

*If you’re interested in building a corporate social media network, contact BKMedia Group for more information.

We all know how important it is to stay ahead of the curve when it comes to business. Nobody wants to be the last one jumping on the bandwagon, desperately clinging to its coattails even once consumers have abandoned it as an irrelevant trend.  But that’s what happens when opportunities become overly saturated with businesses, groups and individuals vying for attention. The innovators and early adopters reap the rewards of new opportunities from the get-go, gathering an eager audience and establishing a firm base. And the laggards are left with the uninterested, frantically trying to get a foothold when at this point, it's probably too little too late.. This is especially true of social media, the current emperor of all consumer connection.

 

Enter Bubbly, a hot new social networking device very similar to Twitter. Both services allow you to follow posts by friends, family, bands and celebrities. But here’s the kicker: Bubbly is an audio device, allowing posters to record messages up to one minute long, and postees to hear the post straight from the horse’s mouth. This makes it both more personal, and easier for people to really connect. It especially benefits celebrity/fan relationships, since it requires personal interaction, eliminating the risk one takes when using web-based services that might actually have been written by an agent or PR representative.

 

Take note: Bubbly is not available in the US yet, choosing to target five major global markets (India, China, Japan the Phillippines, Brazil and Indonesia), all of which are mobile-savvy populations open to cool, innovative and trendy stuff. But keep a look out because it’s coming. With completely viral growth and effectively no marketing spend, Bubbly saw almost 500,000 users a mere four weeks after some of Bollywood’s biggest stars started using it, and is currently up to 100 million users. Many media networks are showing interest, including the BBC, and according to a Forbes report, “many maor players are looking to integrate Bubbly into existing social networks.”

 

So keep your eyes out and your ears open. This is definitely an opportunity that you want to jump on as soon as it’s available.

Celebrities have taken over the advertising world. From commercials and radio to print and billboards, it seems like every product on the planet has a red-carpet-walker endorsing it. And I’m sick of it. First of all, it’s the lazy man’s approach to branding. If you have a quality product or service, let it speak for itself. Creatively impart personality and essential characteristics, instead of shelling out a ton of cash for some famous face to lend their persona to your company. Oh yeah, and regardless of money and effort, celebrity endorsements usually just don’t work as planned.

  1. The celebrity doesn’t make sense for the product.

  2.  The celebrity is an inconsistent, unreliable spokesperson.

So what is Google Buzz? In short, it takes your Gmail email account and makes it even more dynamic. It makes it more of a social networking platform integrating streams of content from multiple sources. It allows you to connect with friends on different levels besides a basic email; and provides threads of information to your individual preferences. 

> Read 5 arguments for and against Google Buzz here.

Regarding content - Its true, more relevant content is ideal, and should positively effect your site's ranking. However, it needs to be original content, it needs to be frequently updated content, and it needs to be well organized. The search engines want to know what content you have on your site, and much in the same way a user finds content, search engines choose the path of least resistance.

When content is well organized and well thought out, search engines can supply your direct results to people who search for it. Therefore, content is king. But content needs to be presented in the proper manner, both aesthetically and functionally. A website should not read like newspaper or magazine, but rather like a billboard. Once the user has opted into reading more, and taken the initiative to research content-heavy pages, developers can deliver a more copy-intensive experience. 

Don't simplly dump as much copy as you can onto a page. Format the text and break it down into digestible chunks, where potential clients can skim for the information they need, without sifting through loads and loads of irrelevant copy. Bullet points, brief descriptions with "read more" links, accordion layouts, and proper pagination are all ways we organize content for the reader. Remember, when trying to realy your message on your web site, you are speaking to a wide range of users, with a wide range of educational, social and technological experiences. Everyone absorbs information in their own unique way, and it is up to you, the content developer, to help reach each and every one of them.

Its important to understand one thing when it comes to keeping your system up to date --- it effects the way you interact with the interent significantly. If you fail to update your operating system, or simply opt-out of a simple upgrade or patch, you leave your entire system vulnerable and shortchanged.

Never is this more true than with your internet browser specifically. More importantly, the version # of your internet browser.  Whether its Firefox, Safari, Chrome or yes even Internet Explorer, you must always update your browser to the latest version in order to interact with that wonderful knowledge base we call the internet.

We as web designers and developers are especially sensitive to this subject, as it can effect the development work flow and impede functionality when a client or administrator does not use the latest browser versions. Nothing is more troubling than struggling to find out why the client sees an image is shifted off-center, and we cannot replicate the problem. Only to realize later that the client was using IE6, and never stood a chance.

This is HubSpot's Website Grader its helpful to decide if your website ranks well or not.

Today Google said they are going to "review the feasability of operations" in China.

Not good for Chinese internet users.

China has always weighed heavy to censor search results.

Google has been bending to a certain degree hoping their presence would help open up an authoritarian society; but there are no signs the limits on freedom of speech are being lifted.

So take that element, and a Mid-December "highly sophisticated and targeted attack on {their} corporate infrastructure originating from China that resulted in the theft of intellectual property", and you get all the workers at Google.cn hoping they will still get another pay check before the doors close.

This assault was aimed at accessing multiple Chinese human-rights activists' email accounts. This private info was most likely to be used against them to allow for incarceration or to be put to work in the coal mines, a labor camp, or at least put on house arrest for a decade or two.

Google needs to stay in China and be a beacon to free speech. They need to HOLD FAST > and at the same time, stop censoring search results. Even though Google isn't the biggest player on the block, they need to be a seed of change, one sewn in the ground, sewn into the culture, and every web browser in all of China. Click here for more details.