Email Marketing

Email marketing can be your number one customer retention tool, and provide a demonstrable ROI. Unfortunately, many providers of this service fail to offer the resources to allow you to tailor the look and feel of your message, which can result in a visual disconnect with your website. BKMedia Group designs custom HTML templates to provide a unique and branded vehicle in which to deliver your message seamlessly.

Email Marketing Services

BKMedia Group offers email marketing solutions via 3rd party management systems such as MailChimp, Constant Contact and Get Response. These application monitor the opt-in list distibution, so you don't have to worry about the rules, regulations, and responsibilities associated with distribution. BKMedia Group will leverage these 3rd party hosted service to customize the templates, messaging, graphics, and lists, and customize them for your use. We can help you configure the accounts, design the templates, and manage distribution. We stylize the layout, font type, and imagery, and we can incorporate RSS content to increase automation. 

Email Marketing Campaigns

Email marketing campaigns can be an effective means of communicating with your audience. Anytime you have a special, a promotion, or an upcoming event, your email newsletter system is the perfect vehicle for reaching your audience with this important information. The metrics and reports around distribution are intuitive, and can allow modification throughout an email campaign to reach preset goals and increase open-rates.

Grow Your List

For obvious reasons, it is important to grow your list and establish a large database of opt-in clients. A great way to grow your list is to offer incentives for people to subscribe to your email newsletter. You can provide discounts on products or services, downloadable how-to-guides, free schwag, and educational tools to entice users to submit their email address. It is important to note that adding someone to your email list is unethical and illegal, so please email only to people who have opted-in to your list. 

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