Our Core Digital Marketing Services

Website Design & Development

In today’s connected world and with everyone spending increasingly more time online, having a stellar website is key to provide information about your company to potential customers. We can help you design a website that meets your needs and the needs of your customers exactly. Our websites can optimize the user experience. Unlike most website designers, we understand the needs of small to mid-sized businesses, and we can tailor your website to reflect those needs, be that banner ad design or optimizing the user experience. For many customers, the website will be the first thing about your business they see, why not make it amazing?

If your business sells products online, a functional, user-friendly, and conversion-centric website is a must. Our websites help drive customers to find products quickly and easily, and then to purchase those items in a timely manner. If customers are frustrated with the checkout process on a website, many times they will simply not purchase the item, which means lost sales for you. We can help you streamline your website to flow seamlessly from browsing to adding to the cart to checkout to order completion. All of this means happy customers and money in the bank for you.

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Search Engine Optimization (SEO)

Customers like to be able to find what they're looking for quickly, and we here at BKMedia Group can make that happen. By embedding your content pages with certain keywords, the on-page search engine we can design for you will be able to produce relevant results quickly and easily. Customers tend to lose patience if they have to comb through pages and pages to find what they're looking for; we make that process easier and more rewarding for both you and your customers. You ensure that your valuable content is being displayed appropriately, and your customers have a fruitful shopping or fact finding visit to your site.

We can also help you build up a consistent web presence by generating the proper signals to search engine robots that trawl through sites looking for relevant keywords. Our team strikes the balance between stuffing content and site pages so full of keywords that the human element is forgotten completely and failing to optimize for SEO at all, which results in your page, and all the hard work you put into it, going largely neglected. If you're struggling to get your site off the second, third, or even fourth page of search results, we provide the expertise you need.

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Pay Per Click (PPC) Marketing

Paid digital advertising gives everyone—from the smallest companies to the largest—the ability to create unique ad campaigns that are hyper-focused on existing or potential customers. While Pay-Per-Click Marketing can be incredibly helpful, it can also be a big waste of resources, both time and money, if not executed and managed correctly. We offer PPC management services designed to make the most of any budget and maximize your return.

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Conversion Rate Optimization (CRO)

Conversion rate optimization, or CRO, involves increasing the percentage of visitors to your website that then become customers. It's a complicated process involving a variety of factors such as increasing the prominence of the call to action, simplifying the process from entry to exit, and redesigning the site so that it is more visually appealing, but our team is well versed in how to streamline and optimize your website so that the most number of "hits", or visitors, become customers. Primarily, we use analytics and user feedback to determine how to best design your website's content to convert the most number of casual visitors to customers, and then design a plan of action to proceed.

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Social Media Management

Social media is one of the fastest growing arenas for marketing, but it takes a specific skill set to know how to best leverage it to your advantage. Our team at BKMedia Group has that skill set, and we can design a strategy for posting to various social media sites. Determining the frequency, type of content, and which platforms are the focus depends on your business, but we put in the work to create a plan that works best for your business.

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Content Development & Marketing

Content marketing is quickly becoming the biggest kind of marketing, as it provides value to the increasingly savvy customer as well as advertising your product or service. Here at BKMedia Group, we can generate quality content that is relevant and useful to your customers, but that is also optimized for SEO, or search engine optimization. The content we create is shareable across multiple platforms and is designed to draw in new customers as well as interacting with old clients to create solid bonds and even brand loyalty.

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Email Marketing

You probably already know about this one, but it is worth repeating. Email marketing is one of the best ways of staying in touch with your audience. Everyone has an email, and most people check theirs at least once a day, if not more. We help you build a strategy to create or reuse content from other mediums for your email blasts, increase your subscriber base, and otherwise stay in touch with your customers. Since email is such a ubiquitous forum, it only makes sense to make sure that your email content is as great as your website and other content.

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