Conversion Rate Optimization (CRO)

Conversion Rate Optimization, or CRO, is the act of designing and directing targeted behavior on a page of your website, split-testing variations of that page to find the more effective solution, strategically and tactically testing scenarios to see which scenario performs better, and using the winner of that test moving forward. CRO never stops and should always be performed to improve a variety of conversion points on a website. 

We analyze existing conversion points, scan content for potential shortfalls, define and establish new conversion points, recommend and design conversion tactics / calls-to-action for UI, develop necessary content for conversion, insert copy with UI to optimize conversion potential, and work with the SEO to track conversions in Google Analytics.

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