Email Marketing Has The Highest ROI of Any Marketing Channel

The Benefits of Email Marketing

Email marketing is one of the most lucrative and profitable forms of marketing available today, and it will continue to be for years to come. What makes email so effective? The answer boils down to two main metrics: reach and ROI.

Enormous Reach

Email has become our preferred method of communication. With over 244 million email users in the United States, and 2.9 billion worldwide, it’s a channel that can reach just about everyone.1 And anyone who proclaims that “email is dead” clearly doesn’t know their facts. Studies show that 44% of Millennials reach for their smartphone to check their messages as soon as they turn off their alarm clock in the morning.2 And a staggering 72% of consumers cite email as their preferred source of learning more about businesses to make informed purchasing decisions.3

What does all this mean? It means that email remains quite possibly the best way to reach your audience, no matter what niche or industry you’re in. And the best part is that once someone subscribes to your email list, you can contact them at will for virtually zero cost. That helps lead to the massive ROI potential of email marketing.

Unmatched ROI

With all the headlines and focus on advertising with trendy new networks, it can be easy to forget just how powerful good old email marketing can be. According to research from eMarketer, the ROI of email marketing is more than 4x higher than other channels. That gives email marketing the single highest ROI of any online marketing channel—including paid search, direct media, and social media.4 And that goes for both B2C and B2B companies.5

Just how effective is email marketing? Studies show that for every $1 spent on email marketing, companies see an average return of $38-$44—a staggeringly high return on your investment.6,7 And compared to other marketing channels, email takes the cake in just about every possible metric:

  • 80% of retailers say that email marketing is their #1 best driver of customer retention.8
  • People are 2x as likely to sign up for your email list as they are to interact with you on Facebook.9
  • The conversion rate of email marketing is higher than that of social media and paid search combined.10

The message is clear: with its enormous potential reach and ROI, email marketing should be an essential part of your digital strategy. If you aren’t making the most of email, your business is leaving money on the table.

Email Marketing Services We Offer

Want to make sure you’re taking advantage of the full potential of email marketing? We offer a full suite of email marketing services to help you reach more customers and grow your business with the power of email.

Email Marketing Strategy

We’ll sit down with you in order to learn more about your business, your goals, and your challenges. Then we’ll help you formulate an effective email strategy. This is the best way to figure out how email fits into your larger marketing campaigns and make sure all your marketing efforts work together in harmony.

Account Creation & Integration

We’ll create your email marketing account using third-party tool such as MailChimp, Constant Contact, Active Campaign, etc. Then we’ll integrate your account with other services you are using—giving us the power to set up sophisticated email marketing automation campaigns for you.

Build Your Email List

The bigger your email list, the more leads & customers you’ll be able to reach with the click of a button. We’ll set up email list-building campaigns to grow your database of opt-in clients. Typically this includes offering an incentive for people to subscribe, such as discounts, downloadable how-to guides, educational tools, and so on.

Email Segmentation

Let’s say you’re a sports company who sells football and hockey equipment. If you’re promoting a sale on hockey sticks, who do you want to send that email to? Everyone on your list? Or just the hockey players?

By segmenting your emails to send them only to your most interested subscribers (in this case, hockey players), you will improve open and clickthru rates will reducing unsubscribes and spam complaints. And most importantly, your customers will come to see your emails as being more relevant. Is it any wonder why 77% of ROI comes from email campaigns that are segmented?11

Compared to non-segmented emails, segmented email campaigns get...

  • 14.32% more opens
  • 9.37% fewer unsubscribes
  • 100.95% more clicks12

Using our email management systems, our team at BKMedia can help you segment your emails to ensure that your messages are delivered to only your most interested prospects. This is an important strategy to maximizing sales while keep your customers happy. 

Custom Email Templates & Messaging

Unfortunately, many companies miss the boat on their email design. By sending emails that don’t match their brand image, they create an inconsistent experience that annoys and confuses your prospects.

But not you! When you sign on with BKMedia for your email marketing services, we’ll stylize the appearance of your emails to create a design that reflects the look, feel, and voice of your website and brand. Finally, we’ll incorporate a winning content strategy to make sure all your emails have the right marketing voice—with attention-grabbing subject lines and persuasive email copy that generates more opens, clicks, and sales.

CAN-SPAM Compliance 

The CAN-SPAM Act was created to protect people from unwanted spam. As a result, commercial emails all have to follow several guidelines to make sure you are abiding by these rules. Any company that ignores these rules is subject to costly fines of up to $40,654. Not to worry though—our email marketing experts will ensure that all your email campaigns are fully compliant with the law, so you never have to think twice about this issue.

Email Marketing Campaigns

There are many different types of email campaigns. Here at the BKMedia Group, we understand the important strategies behind each type of email campaign; we also have the expertise required to implement these campaigns at a high-performing level for your business. Some of the email marketing campaigns we might set up for you include: 

Trigger-Based Email Campaigns

Do you want subscribers to receive an automatic email as soon as they purchase a product? How about sending an automatic email every time you publish a new blog post? Would you like to find out how much extra revenue you could generate by sending shopping cart abandonment emails?

We can set up trigger-based emails like this to send whenever a certain “trigger” occurs. Setting up these rules is a great way to improve customer satisfaction while maximizing sales and revenue. Triggered emails are also some of the best-performing campaigns you can create. Compared to “batch and blast” emails, triggered emails have a… 

  • 624% higher conversion rate
  • 381% higher clickthru rate
  • 180% higher post-click conversion rate13

And the best part? Because these campaigns are set up based on automatic triggers, your team doesn’t have to lift a finger. It all runs on autopilot.

Automation Email Campaigns (Marketing Automation)

When a new person comes to your website for the first time, they usually aren’t ready to buy yet. They have to learn more about your brand and your product or service before they’ll be willing to open up their wallet and become a new customer. This process is often called “the customer journey.” 

Fortunately, email marketing is one of the best ways to help move people through the customer journey as they progress from cold prospect to paying customer. By creating customized campaigns, we’ll deliver new subscribers relevant content and calls-to-action—all designed to educate prospects on your products and push them toward making a purchase.

We can create a variety of different email marketing automations for you, such as new customer onboarding campaigns (helpful for increasing the stick-rate for SaaS and other subscription products), evergreen campaigns that can run completely on autopilot, and customer win-back campaigns (which help to reactivate old customers who haven’t purchased in a while). 

Lead Generation Campaigns

Want to grow your lead & customer base? Then you’ll be interested in one of our high-performance lead generation email campaigns. By combining social media and email marketing, we’ll set up a new lead-generating campaign that drives a constant stream of prospects onto your email list—where marketing automation will take over and nurture those leads until they’re ready to make a purchase.

Typically we do this by offering some sort of discount, bonus, free report, or other small giveaway for anyone who provides you with their email list. It’s a time-tested strategy that still works today. Recent research shows that 61% of consumers say they enjoy receiving weekly promotional emails, and 38% say they would prefer to get those emails even more often!14

Schedule Your Free Strategy Session

Ready to grow your business and profits with the strategic use of email marketing? Just contact us with any questions and to schedule your free strategy session. We’d love to learn more about the challenges you’re facing, and to find the best way we can work together to help you achieve your business goals. 

Work With Us

1https://www.statista.com/statistics/253790/number-of-e-mail-users-in-the-united-states/
2http://content.adestra.com/hubfs/2016_Reports_and_eGuides/2016_Consumer_Adoption_and_Usage_Study.pdf
3http://marketingsherpa.com/article/case-study/customer-communication-by-channel
4https://www.emarketer.com/Article/Email-Continues-Deliver-Strong-ROI-Value-Marketers/1014461
5http://content.myemma.com/blog/9-sizzling-marketing-stats-from-this-summer
6http://emailmonday.com/wp-content/uploads/2015/04/National-client-email-2015-DMA.pdf
7https://www.campaignmonitor.com/company/annual-report/2016/
8https://www.emarketer.com/Article/Email-Marketing-Double-Win-Customer-Acquisition-Retention/1014239
9https://www.forrester.com/report/Social+Relationship+Strategies+That+Work/-/E-RES113002
10http://smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates
11http://www.emailmonday.com/wp-content/uploads/2015/04/National-client-email-2015-DMA.pdf
12https://mailchimp.com/resources/research/effects-of-list-segmentation-on-email-marketing-stats/
13https://venturebeat.com/2016/10/14/study-shows-triggered-push-notifications-are-2770-better-than-batch-messages/
14http://marketingsherpa.com/article/chart/how-customers-want-promo-emails

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