Paid Advertising Campaigns

Paid advertising allows you to pay for ad space on large networks, like social media platforms and Search Engine Result Pages (SERPs). Small and mid-sized businesses have an advantage in this space because you have more niche or location-specific offerings. Using a paid advertising campaign can be highly lucrative, but unless you're an expert in the platforms and understand bid management, it can be frustrating and a big waste of money.

Our PPC management process includes:

  • Alignment with client objectives
  • Split-testing
  • Competitive analysis
  • Campaign design
  • Campaign execution
  • Ongoing monitoring and modifications

Search Marketing

Pay-Per-Click (PPC) advertising allows you to market your business to the very people searching for your product or service. This makes it a very dynamic and competitive field that requires specific knowledge to get the best results. BKMedia Group will get you off to the right start by taking away the hassle of learning how to do this yourself and by using our experience to: properly set up ad campaigns, select appropriate key phrases, bid on search terms and develop attractive ads. Key advantages of BKMedia Group's Pay-Per-Click Launch service include:

  • Start your campaign immediately
  • No learning curve
  • Avoid making expensive mistakes
  • The option to manage your on-going campaign in-house
  • Save money by having your campaign structured appropriately

When complete, our team will have delivered a professionally structured campaign that will have you ready to take advantage of any of ongoing PPC service plans or manage the campaign on your own. We will implement the following steps to assure results from your search campaign:

  • A/B/C Testing
  • Ad copy variations
  • Landing page variations
  • Demo/survey data collection
  • Confirmation page variations
  • Conversion tracking.
  • Reporting, including overall performance in addition to results of test, survey and recommendations.

PPC Campaign Additions

If you would like to add a new product, service or wish to further segment your current PPC campaigns, BKMedia Group builds individual campaigns to meet your specific needs. All individual campaigns include Keyword Research and Selection, Bid Management, Geo Targeting, and Ad Creative and come with up to 5 Ad Groups.

PPC Campaign Optimization

Paid Search can yield higher ROI than most marketing mediums today, but a poorly structured campaign can turn out to be little more than a large expenditure. Any company making an investment in this venue should consider a monthly management plan to be sure that a campaign delivers lower cost per click, increased click through and increased conversions for a better ROI.

In some cases ongoing monthly maintenance is either not in the budget or possibly not necessary for a company. In those instances the greatest benefit is using an on demand PPC Campaign Optimization Service. With this service you can call on BKMedia Group only as needed and have one of our Google Ad Words Qualified Consultants make the necessary adjustments to your campaign to ensure it is back on track and performing at its optimal level. Paid Search Optimization includes:

  • Campaign and Ad Group Structure Review
  • Geo Targeting
  • Keyword Performance / CTR / Conversion Optimization
  • Negative Keyword Selection
  • Keyword and Phrase Matching
  • Bid Management

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