A great social media marketing strategy humanizes your company and allows you to relate to your target audience as a peer rather than just a brand. Having a consistent social media presence legitimizes your brand for the consumer, and gives your company a “voice,” telling the audience you care about them and the product, not just profit margins and bottom lines. Social media provides a direct and instantaneous means of personally communicating with your audience.
Our services include:
Utilizing social platforms to achieve business goals. For example, a different strategy should be used for brand awareness versus driving sales.
Developing a brand “voice” as it speaks to the online community. Growing meaningful relationships between product and consumer.
Staying present and relevant in the online community. Providing value by posting internal updates in addition to external content that is relevant to your consumers’ interests.
Monitoring platforms for direct messages, mentions, and customer questions/concerns. Being responsive to business inquiries in real-time and engaging existing/potential customers.
Standardizing accounts/profiles to establish consistency and boost brand
recognition. Helping your brand stand out and position itself in the online community.
Reporting and analyzing key engagement metrics to act on what is working and what needs to be improved.
Delivering messages to a unique target audience where and when they are most receptive. Boosting high-performing posts to reach a wider audience and drive engagement.