Designing a web site for better ranking on search engines through techniques such as: site submission to major search engines, keyword aggregation, site code modification/optimization, link-building, and Injection of Google Analytics sitewide, and some site modification to accommodate selected keywords. Results will results usually start showing in no less than 5-6 weeks.

Software that enables one to add and/or manipulate content on a web site. Content Management Systems allows one or more authors to prepare and publish information online via a WYSIWYG editor, without needing to prepare HTML code.

Web design is similar (in a very simplistic way) to traditional print publishing. Every website is an information display container, just as a book is a container; and every web page is like the page in a book. However, web design uses a framework based on digital code and display technology to construct and maintain an environment to distribute information in multiple formats. Taken to its fullest potential, web design is undoubtedly the most sophisticated and increasingly complex method to support communication in today's business world.

A web site typically consists of copy and images. Photographs, graphics and text is the core of the content needed to develop and design an effective website. The first page of a website is known as the home page, and is often an overview of the website content. Each web page within a website is an HTML file which has its own URL. After each web page is created, the content is typically linked together using a navigation menu composed of hyperlinks.

What You See Is What You Get (pronounced “wizzy-wig”): A program that displays a document on your screen exactly as it would appear when printed or published online. The term usually applies to HTML editors, such as Microsoft FrontPage, Macromedia Dreamweaver, and Content Management Systems. These WYSIWYG editors can show you how your web design will appear online, as you’re editing the document.

The standard way to display an address on the World Wide Web (WWW). A URL is accessed through a web browser and looks like this: http://www.bkmediagroup.com

 Freely distributable and modifiable software to which the source code (or uncompiled software) is available to the public. Open Source Software often comes with the benefit of a widely supported network of web developers and web designers that contribute to the application, make updates, and troubleshoot application gliches that would otherwise take much longer in a proprietary situation.

A protocol designed by Netscape to enable encrypted communications across the Internet. It provides privacy, authentication, and message integrity. SSL is often used in communications between browsers and servers. A URL that begins with “https” is a clue that an SSL connection will be used on the Web site. During an SSL connection, each side sends a Security Certificate to the other. Both sides then encrypt what they send, ensuring that only the intended recipient can decode it.

 The conducting of business communication and transactions over networks and through computers. As most restrictively defined, electronic commerce is the buying and selling of goods and services, and the transfer of funds, through digital communications. Many people sell merchandise on their web site. This functionality is referred to as a shopping cart web site.

A common method of sending and receiving files on the Internet. You might use FTP to upload HTML files to your web host from your own computer. A user ID and password are needed to use FTP, unless Anonymous FTP is allowed.

A company that provides access to the Internet.

 A scripting language developed by Netscape that interacts with HTML source code, allowing for interactive web sites. JavaScript is used for things such as “rollover buttons” (graphics that change color when you run your mouse over them), rotating banners, MIDI jukeboxes, pop-up windows, etc.