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Search Engine Optimization
What is SEO? SEO is the process of improving the volume and quality of traffic to your web site through search engines such as Google, Yahoo, AOL, etc. Optimizing your web site involves editing its content and HTML coding to increase its relevance to specific keywords.
Why use it? Search spending reached $28.3 billion, globally, in 2008. 81% of shoppers say they research products online before shopping, 52% of online shoppers find new retailers online using search engines and 17% of small to medium businesses currently pay for online marketing.
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