Automation in digital marketing can save your company money. From content optimization and personalized offers to chatbots and predictive lead scoring, here’s how.
Email platforms are offering more and more CRM features, making them a great way for small businesses to start scaling up their digital marketing efforts, one step at a time.
A/B testing has the power to improve your eCommerce website, increasing sales and saving money on marketing and development. But it comes with potential pitfalls.
Every outdoor brand needs a strategy for keeping customers happy and bringing in sales. CRM and email tools can both be useful for this. Find out which is right for you.
A guide to optimizing Facebook ads using visitor data from your Shopify Store, including how custom audiences, conversions, and events can increase sales.
Here are 11 tips of what to do and what to avoid when writing blog headlines to get more clicks, more shares, and higher search rankings.
From nailing the copy and design to using video to show off your employees, expertise, and more, here are our 7 tips to making an About Us page that rocks.
With retargeting ads, you can reach people who’ve expressed interest in your brand or products with custom-tailored content that corresponds to their intent, online behavior, and more.
One big piece of a digital marketing strategy that some businesses overlook is content marketing. Content encompasses everything from the words on your website to your email copy to your eBooks and, of course, your blog.