Author: Patty McCrystal

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Make the Most of Your Marketing with UTM Parameters

The only guide you’ll need to understand URL tagging and how to properly define UTM parameters so you can improve your datasets and become an analytics rockstar.


The Key to Finding Travelers? A Welcome Email Series and Newsletter

Providing a welcome email series and regular newsletter is a great start to engaging travelers and building relationships with them from there.


3 Steps to Create a Custom Email Newsletter (And Why You Should)

Creating a custom email newsletter is easier than you might think, and it doesn’t involve a coding degree. Follow these simple instructions to create an email newsletter that tells the story of your business and stays true to your brand.


6 Tips to Nail Your Keyword Research Strategy for SEO & SEM

Any smart digital marketing strategy starts with knowing your audience personas and understanding how to get their attention. And an effective way to communicate with your target audiences is through keyword research.


Tips for Making Your Website Look and Act Professional

A professional website can give potential customers faith in your company and increase traffic and sales. A website needs to load quickly, communicate effectively, and be usable across platforms. Here are 5 ways to make your website look and act more professional.


Tips for Moving from an Amateur to a Professional Site

When you started your business, it was probably a pretty small affair — just you bent over the kitchen table into ungodly hours of the night, trying to bring your dream to life.


5 Reasons Pinterest is One of the Best Platforms for a Travel Company to Be On

From the platform’s focus on visuals to the way its algorithms give your content more reach, here are 5 reasons that Pinterest is a must for travel companies.


Boost Your eCommerce Email Conversions In 5 Easy Steps

Not only does an effective email marketing campaign make you a familiar name on a personal platform we use every day, but it allows you to seek out your customers instead of waiting for them to find you. Follow these 5 steps to optimize your next eCommerce email marketing campaign and enjoy the hefty ROI email marketing has to offer.


Boost Your eCommerce Email Conversions In 5 Easy Steps

You’ve probably heard that email marketing can be a powerful digital marketing strategy for your eCommerce business. (And if you haven’t, try this on for size: For every $1 you spend on email marketing, you can expect an average return of $38).