Category: Blog
Make Content Creation Easier on Yourself
Websites can be beautiful, and a well-designed site can definitely make an impression with visitors and customers. But when you get down to it the content on your website is much more important than those color blocks and images. Content is so valuable because it's not just read by those visitors, it's also read by search engines to determine what your site is about and when to show it. The problem is all that content…
6 Steps to Better Email Copy
Last month I wrote a lengthy post on the importance of writing good headlines, the idea being that it's often the only shot you have at convincing people to read your content. While the headline is the important first step, there obviously has to be some content to read within, whether it's a post or page on your site or an email. A well designed email is great, and even something we've come to expect,…
Use it or Lose it – Are You Making the Most of Social Media?
I've mentioned before that social media can be tricky; more often than not, each new site is hailed as the next big thing for every business, so people rush to create profiles on each one without learning how to use them properly. Soon, profiles languish and may as well star next to the kittens and puppies of an ASPCA commercial.While we don't actively offer social media services like account management, we're plugged in so we…
Web Conventions: Links & Buttons
Websites are all about clicking. OK well that's not completely true - a number of sites these days do some creative things with scrolling - but computers at their core are about seeing something and clicking it, whether you're using your finger or a cursor. Because of this, there are some important conventions surrounding all the clickable aspects of a website - standards that web users are used to and rely on for an intuitive…
Your Headline Sucks: Get More Readers with a Few Simple Changes
In the two years between college and joining BKMedia Group, I had a few different jobs that straddled the line of part-time and freelance. Most of these jobs ended up dealing heavily with social media and email marketing—I graduated in 2009 and these were the two biggest buzzwords in marketing at that time. As online communities like Facebook and Twitter grew in popularity and influence, businesses were told of the digital El Dorado that was…
Are Images Bringing Your Site Down?
Here at BKMedia Group our main focus is web design, development and internet marketing. We do, however, offer graphic design services as well, ranging from branding to print work and more traditional marketing.Oftentimes, our clients use us for a combination of these services, and one thing that usually causes a slight hang-up is images, specifically their sizes and resolutions.
Web Conventions: Creating a User-Friendly Navigation
Conventions are the way web users expect a site to look or work. When it comes to navigation, there's freedom in some decisions, while others should stick to the status quo.
Web Conventions: The Logo
If the word "STOP" was suddenly removed from stop signs everywhere... you'd still understand what that giant red octagon was telling you to do, right? But if the shape changed to a square, or the color to blue, you'd be a little more cautious, wouldn't you? You could figure it out soon enough, but there would most likely be a moment of confusion. Over time you've become accustomed to things looking a certain way and…
Blogging: Yes, It Really Is Important
Unlike our office, most people aren't plugged in to their computers all day long. That used to make keeping up with your business's social media pretty tough, but the proliferation of smart phones and social apps has alleviated most of those problems. One area that hasn't been made any easier though, is blogging. Writing a simple text message can be hard enough with just your thumbs; a whole article almost certainly requires a desktop. Yes,…