Every savvy ecommerce platform knows it’s never too early to start strategizing for major money-making dates in the year ahead.
From your email campaigns to releasing timely content to seasonal promotions, planning how to best leverage major ecommerce milestones in the upcoming year will give you a leg up on the competition.
And once you’ve got a solid marketing strategy set for these cash-flowing events on your calendar, you can hone your strategy every year to keep increasing margins.
Everyone knows about the big sales on Black Friday and leading up to the holidays. But there’s probably at least a few major ecommerce dates that you didn’t realize could be so lucrative—like who knew Halloween was one of the top 5 ecommerce dates of the year? Looks like shoppers love to trick-or-TREAT themselves! (We will accept a pity laugh here).
And putting more important ecommerce dates on your marketing calendar is just the first step. Knowing how to to leverage these dates strategically could be the key to seeing increased leads and conversions this year—even during those spring and summer lulls.
Here’s your guide to making the most out of every major ecommerce event in 2018:
Click to view the full infographic
Everyone of your followers has one thing in common once New Years rolls around: resolutions for a better year ahead.
Play up on the unique resolutions of your customers to create targeted promotions. Do they want to improve their business processes, spend more time in the gym, or save money on car insurance? Anticipate what your clients will want to improve in the upcoming year and have a powerful promotion ready.
Learn from last year’s ad campaigns and promotions. Use Google Analytics to determine which marketing strategies worked and what didn’t. Check out which ads and products got the most traction with your users and strategize how to make them even better for next year’s big ecommerce dates.
Can’t figure out why your ads aren’t converting or blogs aren’t being read? Enlist the help of experts who can find out where your ship is leaking, and how you can patch the proverbial hull of your digital marketing strategy so you can sail swiftly into the new year.
Find out how our form optimization strategy increased a client’s conversion rate by 440% >
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