BKMedia Group

Say Goodbye to Abandoned Carts With The Perfect Shopify Theme

Written by  on Dec 11, 2018

So when you started your e-commerce business, you may have idealized it a bit…just create a great product at a great price, tell the world about it, and watch the customers come flocking, right? 

Shopifytheme

Not necessarily. 

While the benefits and convenience of an eCommerce site is certainly the key to getting your business off the ground, converting views to purchases isn’t always a walk in the park. 

There are many details that come into play between a user’s point of interest. And a crucial one you don’t want to overlook is the checkout process. 

According to Baymard Institute, 2018 has shown an average cart abandonment rate of 69.89%.  That means $260 billion could have been recoverable through checkout optimization. 

So where do you begin? Enter: Shopify. 

Shopify is a cloud-based shopping cart solution that’s easy to use and packed with features to help you convert and retain customers. 

It offers support in various fields that are key to running a successful eCommerce business like inventory management, payment processes, and webpage design.

If you’re already familiar with Shopify then you know that it’s not only easy to use, SEO friendly, and fluent in customer service, but it also offers attractive themes to make your site stand out. 

But did you know your theme could actually help you reduce cart abandonment rates?

Discover the magic of Shopify themes, and how they can help you turn more browsers into buyers.

What Are Shopify Themes?

Shopify themes are easy-to-use webpage templates that make sure your pages are eye-catching, easy to navigate, and brand friendly. 

Upgrading to premium themes comes with even more benefits, like:

  • An increase in mobile conversion rates
  • Faster checkout
  • Theme-specific support
  • More design options
  • A “Quick Pay” feature to help increase cart conversions

By choosing a theme you can better create an even more user-friendly experience, aiding more customers in following through with their purchases. 

Shopify Themes: The Key to Converting Browsers to Buyers

There are a few different variables that can contribute to cart abandonment:

  • The checkout process is too complicated
  • Fear that it’s not a secure site
  • Expensive and unexpected delivery costs
  • Having to create an account before making a purchase

Shopify themes take all these factors into account. The themes are designed to be easy for you to customize and easy for users to navigate. 

They also offer everything from a shipping rate calculator, compatibility with other helpful apps like “remember my cart” and abandoned cart emails so you can customize your strategy and tackle the problem right at the source.

How to Choose a Spotify Theme

Your website is a key component of building trust with your audience. That’s why it’s important to choose a theme that authentically communicates your brand message, and what makes you stand out from competitors. 

You’ll want a theme that’s attractive, easy to navigate, and properly showcases your products.

Ask yourself the following before choosing your theme:

  • What’s your budget? Expect to spend anything from $0 to $300. 
  • What’s the size of your catalog? If you have a ton of products, make sure you have a template that can display them in a comprehensive manner. 
  • What’s worked so far? What visuals, colors, etc. seem to already stand out to your audience?

For even more of an idea of what you’ll need, take a peek at lists of competitors or other businesses who seem to be doing it right, like this layout by FiftyThree

Their Shopify theme is visually striking and clean, they have a concise description of what they do and their Amazon store is easily accessible. 

Shopify also has lists highlighting some of the best themes they have. 

How to Build A Theme

You have about 15 seconds to catch a user’s attention on your website. That means an attractive and comprehensive layout is crucial to increasing conversions.  

What makes users leave? If you’ve ever surfed the web, you probably already have an idea. 

  • It doesn’t offer what they’re seeking. To help prevent this, don’t focus only on getting people to your site. Be sure to have accessible and trustworthy content immediately available, and make sure the content has striking visual aides to draw attention to it. 
  • It isn’t usable. One glitch is enough to send a user away. 
  • They don’t know how to find the information they need. Keep your homepage clean and minimalistic with important links easily accessible. 
  • They suspect you’re a sham. Display your authenticity with brand consistency in your visuals and voice. 
  • They don’t feel impressed or inspired. Offer a fresh perspective and a fun experience. 

While all these tips can seem overwhelming to do on your own, Shopify themes take all these things into consideration so you don’t have to. 

Instead of racking your brains over each individual detail, simply familiarize yourself with Shopify theme development

Choose from one of their 3 courses ranging from 1-3 hours each, and familiarize yourself with their helpful blogs. These tools will help you define your theme goals as well as learn how to properly pursue them.

Now, use those handy tools and choose your new look! To better follow whether the theme is working or not, you can connect your Shopify to Google Analytics and analyze the behaviors of your users. 

Rest assured knowing that if you get overwhelmed there are plenty of resources. 

Not only does Shopify have a support team for any troubleshooting, but we’re here to help guide you! We can even take the dirty work off your hands with our team comprised of experts in every field including SEO and website development. 

Feel free to contact us with any questions you may have »

Get your free copy of our Blogging Guide for the Modern Marketer

* indicates required

Subscribe to our mailing list

* indicates required