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Travel marketing on social media is a lot of work, but Facebook dynamic ads make it a bit easier by automatically serving custom ads to each potential customer.
If you’re already familiar with Shopify then you know it’s not only easy to use, SEO friendly and fluent in customer service, but with the right theme your pages can be rather attractive.
A professional website can give potential customers faith in your company and increase traffic and sales. A website needs to load quickly, communicate effectively, and be usable across platforms. Here are 5 ways to make your website look and act more professional.
Not only does an effective email marketing campaign make you a familiar name on a personal platform we use every day, but it allows you to seek out your customers instead of waiting for them to find you. Follow these 5 steps to optimize your next eCommerce email marketing campaign and enjoy the hefty ROI email marketing has to offer.
Even if you may do most of your business in the US, it’s always better to be safe than sorry when it comes to your business. We know the whole idea of the GDPR can be overwhelming and confusing, so read on for a simple breakdown of the act so you can keep your business protected.
Shopify was designed with marketing in mind. It allows you to set up a beautiful shop quickly, and its integration features allow you to take full advantage of your social media and email audiences. Read on for our list of the 10 reasons you should be using Shopify for e-Commerce.
Does your business go through seasonal peaks and valleys? Here’s the lowdown on how you can analyze the effect of seasonality on your company, and how to take advantage of both the high and low seasons to see more sales year-round.
If you’re launching a new website or a major site redesign, it’s essential to thoroughly test your new site for errors and issues before you go live. Here are 105 of the most important tests to run before you launch your new site.
Although most of us probably fancy ourselves as great wordsmiths with incredible blogs to prove it, the fact of the matter is, most of us aren’t. A professional copywriter fuses expert wordsmithing with the best SEO practices to drive more interested leads to your site and keep them coming back for more.
Google is streamlining its analytics and marketing tools into one integrated product: Google Marketing Platform. Here’s what you need to know about the new changes to Google’s Analytics 360 platform and what it could mean for your online ad strategy.
Want to show up on the first page of Google results? Then you’ll need to optimize your content for user intent. Find out what user intent is, why it’s so important, and how to optimize your content for a better user experience and improved SEO.
If you’re new to understanding Salesforce, Google Analytics 360, or how these marketing tools work together, we’ll give you the lowdown how this new partnership can provide your company with actionable insights and help you grow your sales.
Paid social advertising allows you to reach a wide audience of new users. But simply reaching a new audience isn’t enough to achieve all your business goals. Over 50% of people tend to follow a brand on social media before making a purchase. Discover why you need to maintain a strong organic social media presence to support the success of your paid ads.
How effective is your content marketing strategy? Content isn’t just about conversions. From building authority and trust to measuring social shares, discover the top 7 content marketing KPIs that will help you to track the impact of your company’s content.
Knowing your audience is key to getting your brand in front of the right people. That’s where marketing personas come in. Discover what personas are, how to develop them for your brand, and how you can use them to create more engaging content and more persuasive, compelling ads.
Influencer marketing is here to stay, so jump on the bandwagon before it passes you by. From knowing your audience to identifying your goals to complying with FTC regulations, here are 7 steps to make the most of influencer marketing.
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