Blog
One big piece of a digital marketing strategy that some businesses overlook is content marketing. Content encompasses everything from the words on your website to your email copy to your eBooks and, of course, your blog.
The only guide you’ll need to understand URL tagging and how to properly define UTM parameters so you can improve your datasets and become an analytics rockstar.
Providing a welcome email series and regular newsletter is a great start to engaging travelers and building relationships with them from there.
Creating a custom email newsletter is easier than you might think, and it doesn’t involve a coding degree. Follow these simple instructions to create an email newsletter that tells the story of your business and stays true to your brand.
Any smart digital marketing strategy starts with knowing your audience personas and understanding how to get their attention. And an effective way to communicate with your target audiences is through keyword research.
When you started your business, it was probably a pretty small affair — just you bent over the kitchen table into ungodly hours of the night, trying to bring your dream to life.
From the platform’s focus on visuals to the way its algorithms give your content more reach, here are 5 reasons that Pinterest is a must for travel companies.
You’ve probably heard that email marketing can be a powerful digital marketing strategy for your eCommerce business. (And if you haven’t, try this on for size: For every $1 you spend on email marketing, you can expect an average return of $38).
More people are browsing the Internet on mobile devices than ever before. Sites that aren’t optimized to be mobile-friendly are more likely to see higher bounce rates and less conversions. Don’t let your business be a victim to out-of-date design. Learn how to make your site mobile-friendly today.
Live chat can help you communicate with all your online customers. With the power of automation, you can use it to increase conversions and overall sales.
If you work with a web developer to design, build, and maintain your company’s website, then your developer knows your company’s website like the back of their hand.
Imagine using all the marketing perks social media has to offer to further your content marketing strategy. It can help you define an effective lead funnel, increase brand awareness and create a dialogue with your audience that helps build a sense of trust. Here are 3 easy ways to use social media to make the most of your content strategy.
Video is essential for travel marketing: Most potential clients are looking to experience something new. That means they don’t know what to expect from your offerings—unless you show them.
Google holds the key to all the data you need to understand your visitors: why they visit, when they visit, what they like, and why they leave. But you can’t get that data without Google Analytics. Check out our list of 5 GA reports that’ll help you see where your site is struggling.
When it comes to WordPress web development, plugins are the not-so-secret ingredient to driving traffic and increasing conversions. Here are 7 plugins you should be using.
If you’re hoping to bring new customers to your business through your website, then you better believe it’s important to stay up-to-date with the latest trends in website design.
Travel marketing on social media is a lot of work, but Facebook dynamic ads make it a bit easier by automatically serving custom ads to each potential customer.
If you’re already familiar with Shopify then you know it’s not only easy to use, SEO friendly and fluent in customer service, but with the right theme your pages can be rather attractive.
Last year saw a watershed moment for the Internet: more people are now browsing on their mobile phones than on desktops or laptops.
A professional website can give potential customers faith in your company and increase traffic and sales. A website needs to load quickly, communicate effectively, and be usable across platforms. Here are 5 ways to make your website look and act more professional.
As a business, you know the web is one of the most important tools you’ve got to reach new customers. This is especially true for travel agencies, where nearly half of all trips are booked online.
Not only does an effective email marketing campaign make you a familiar name on a personal platform we use every day, but it allows you to seek out your customers instead of waiting for them to find you. Follow these 5 steps to optimize your next eCommerce email marketing campaign and enjoy the hefty ROI email marketing has to offer.
Even if you may do most of your business in the US, it’s always better to be safe than sorry when it comes to your business. We know the whole idea of the GDPR can be overwhelming and confusing, so read on for a simple breakdown of the act so you can keep your business protected.
Shopify was designed with marketing in mind. It allows you to set up a beautiful shop quickly, and its integration features allow you to take full advantage of your social media and email audiences. Read on for our list of the 10 reasons you should be using Shopify for e-Commerce.
Here’s the lowdown on how you can analyze the effect of seasonality on your company, and how to take advantage of both the high and low seasons to see more sales year-round.
