BKMedia Group's Blog

Secure Your Site or Lose Search Ranking in 2018

Google announced it will show a “NOT SECURE” warning when uses land on a text input field page on any HTTP website after 2018.

The Difference Between SEM and Paid Social Media Advertising (And Why You Need Both)

Here’s how paid social advertising and SEM work together to guide your lead from their initial interest to their decision to buy.

5 Reasons a Shopify Store Is Ideal for Social Media Advertising

How to Write Less and Say More

Mobile-First Design: Why It Really Needs to Come First

Mobile-first isn’t just mobile-friendly. It’s a design philosophy and needs to be at the core of any digital strategy.

Game-Changing Digital Marketing Trends

Marketers have come up with a more integrated approach to digital marketing. Here are some trends to consider adding to your marketing strategy.

5 Ways to Improve Organic Search

Optimizing your website to surface on search engine result pages (SERPs) is a great strategy to gain more traffic, establish expertise and build brand awareness.

The Next Generation of Tweets Is (Finally) Here

How to Frame Your New Client’s Social Strategy

The term "social media" can be overwhelmingly all-encompassing. Between paid campaigns, organic content development, and community management—not to mention all the different platforms—it's challenging to know where to start or where to focus your efforts. It's natural to want to make sure each base is covered, but unless you have several team members dedicated strictly to social, it's important to identify and execute only the most valuable tactics for your account. So, where to begin?

Bad Presents: Why Your Emails Aren't Working

Presents. I love them. You love them. Show me someone who doesn't love presents. Whether it's Christmas, Hanukkah or birthdays, we live for the moments when we get to rip the wrapping paper off of silly things and have one more knick-knack we don’t need, but really wanted. You know what is really similar to those nicely wrapped presents? Emails. I know most of you are saying “that’s a lie, no one gets excited about emails.” But hear me out.

Content Marketing: How America was Made!

Writing great content is only half the job; you need to share it, too! Do you have a content marketing plan?

Action! Video and Your Digital Marketing Strategy

Want the Secret to Sales? It Could Be Your Content

We all want our websites to generate more leads or make more sales. That’s why we created them in the first place, to aid in the success of our business. But what can we do to make them better? Many of our clients’ businesses exist entirely online. They know the potential that exists and they understand that investing in SEO and CRO is key to a healthy and productive website. Specifically, SEO to build organic search traffic and CRO to improve target behaviors such as making a purchase.