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Even if you may do most of your business in the US, it’s always better to be safe than sorry when it comes to your business. We know the whole idea of the GDPR can be overwhelming and confusing, so read on for a simple breakdown of the act so you can keep your business protected.
Shopify is an excellent tool for e-commerce. Here's how you can leverage Shopify's online store to boost sales seamlessly for your brand.
Here’s the lowdown on how you can analyze the effect of seasonality on your company, and how to take advantage of both the high and low seasons to see more sales year-round.
If you build it, they will come! Unless it takes forever to get in, that is. You’ve put a ton of work into building a beautiful website with engaging content. And you’ve driven users to your new site with strategic email and paid campaigns.
If you’re launching a new website or a major site redesign, it’s essential to thoroughly test your new site for errors and issues before you go live. Here are 105 of the most important tests to run before you launch your new site.
Although most of us probably fancy ourselves as great wordsmiths with incredible blogs to prove it, the fact of the matter is, most of us aren’t. A professional copywriter fuses expert wordsmithing with the best SEO practices to drive more interested leads to your site and keep them coming back for more.
Ready to step up your digital marketing game, close some deals and “wow” your customers? It may be time to give CRM a shot.
Google is streamlining its analytics and marketing tools into one integrated product: Google Marketing Platform. Here’s what you need to know about the new changes to Google’s Analytics 360 platform and what it could mean for your online ad strategy.
Learn the ins and outs of using Facebook Blueprint Certification to grow followers and turn leads into conversions.
Are you still keeping track of your customers on a Rolodex? Do you scribble down new customer contacts on a napkin?
Want to show up on the first page of Google results? Then you’ll need to optimize your content for user intent. Find out what user intent is, why it’s so important, and how to optimize your content for a better user experience and improved SEO.
If you’re new to understanding Salesforce, Google Analytics 360, or how these marketing tools work together, we’ll give you the lowdown how this new partnership can provide your company with actionable insights and help you grow your sales.
Paid social advertising allows you to reach a wide audience of new users. But simply reaching a new audience isn’t enough to achieve all your business goals. Over 50% of people tend to follow a brand on social media before making a purchase. Discover why you need to maintain a strong organic social media presence to support the success of your paid ads.
How effective is your content marketing strategy? Content isn’t just about conversions. From building authority and trust to measuring social shares, discover the top 7 content marketing KPIs that will help you to track the impact of your company’s content.
Discover what personas are, how to develop them for your brand, and how you can use them to create more engaging content and more persuasive, compelling ads.
Influencer marketing is here to stay, so jump on the bandwagon before it passes you by. From knowing your audience to identifying your goals to complying with FTC regulations, here are 7 steps to make the most of influencer marketing.
Does your site’s traffic look more like an empty parking lot? Can the contacts in your email list be counted on fingers and toes?
From one of the top Colorado marketing companies, here’s your guide to making the most out of every major ecommerce event in 2018.
Google announced it will show a “NOT SECURE” warning when uses land on a text input field page on any HTTP website after 2018.
Drive more traffic to your site with SEM (Search Engine Marketing) and paid social media ads. Here's how to use both to drive traffic online for your brand.
Back when social media marketing first found its feet, it was all about your organic presence. Getting likes and followers was the key to success across social media platforms.  But thanks to changes in algorithms, new networks and user behavior, if you want to make your mark on social media, you need a bigger budget.
Have you ever read an article in which the author seems to drone on? By the end, you can’t even remember a thing you’ve just read? That can happen with a lot of writers. We love words — all of the words.
Mobile-first isn’t just mobile-friendly. It’s a design philosophy and needs to be at the core of any digital strategy.
Marketers have come up with a more integrated approach to digital marketing. Here are some trends to consider adding to your marketing strategy.
Optimizing your website to surface on search engine result pages (SERPs) is a great strategy to gain more traffic, establish expertise and build brand awareness.
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