Blog
Writing great content is only half the job; you need to share it, too! Do you have a content marketing plan?
We talk about content a lot on this blog, and for good reason! Content (without going down the rabbit hole of quality over quantity) has been and continues to be one of the driving forces behind a healthy organic web presence. But as Brad recently detailed, content isn't just written words on your site. These days, content includes many different media that your visitors can read, view, click, download, and enjoy. No matter the format,…
We all want our websites to generate more leads or make more sales. That’s why we created them in the first place, to aid in the success of our business. But what can we do to make them better?
Many of our clients’ businesses exist entirely online. They know the potential that exists and they understand that investing in SEO and CRO is key to a healthy and productive website. Specifically, SEO to build organic search traffic and CRO to improve target behaviors such as making a purchase.
Conversion Rate Optimization is new to the game, but our love affair with sports is a sure sign it will catch on quickly with website owners.
When you think of the term “website content,” what’s the first thing that pops into your mind? For most people it’s going to be words, articles, blog posts, or something of the like. While these are foundational elements of content for the web, thinking of content through this narrow lens can really limit your ability to serve up the right content to the right prospect. In this day and age, not only does content need…
Back in 2013 we did a short series on web conventions—design and usability aspects that have become so deeply engrained in our collective web experiences that ignoring them risks a bad user experience. We discussed the logo, navigation, and your links and buttons, and while 2013 was a long time ago when it comes to the web, the conventions in those articles still hold true today. Familiarity does not always lead to convention, though. Simply…
Meta information can be confusing at the best of times. We take it back to basics, explaining everything you need to know.
If you've ever dabbled in search engine optimization, you know it can be a complicated and time-consuming venture. When done correctly, consistently, and with white-hat tactics, however, you’ll see some extremely positive results from organic search engine optimization. Strong, organic search engine optimization is our #1 priority for every client. Whether starting from scratch with a new site or beginning redevelopment on an existing site, we stand by organic optimization as a long-term solution because…
The success of your opt-in form is not only vital for the achievement of your lead generation goals, but also plays a part in the overall success of your website or online business.
If you haven't already heard, Google is implementing a new update to its ranking algorithm today and the changes for mobile search results could be drastic for some sites. Across the web, it's even been referred to as "Mobilegeddon," though that is a bit of an overreaction.
You don't have to write scandalously or try to fit in with the "cool" blogs on the block! Here's a list of Do's and Don'ts for creating a perfect title.
Thanks to the internet, there are many opportunities for marketers to connect with their customers. There are home pages, landing pages, squeeze pages, banner ads, email distributions, pop ups, social media profiles, contact forms - the list goes on and on. Each of these touch points can be easily tracked by simply plugging those URLs into Google Analytics or and reporting on conversions associated with each channel. But what about phone calls? How do we…
Have you been thinking about redesigning your website or have you recently undergone a website update? It's a big undertaking. In the process, it's likely that your site architecture, site organization, and structure of your entire website has changed to improve the user experience. What happens to the pages you moved or deleted? When a URL is changed or removed, all of the links pointing to that page break. Links establish credibility and improve search…
What is the purpose of your website? Is it a content-based website, like a blog or magazine? Do you sell products? Will users need to register for a class or event? Every website has a purpose, and it’s important your users know what it is, instantly. In many cases, the site’s purpose may be to attract more traffic and hopefully convert your visitors to potential customers. In order to accomplish this, your website needs to…
Whether you’re working on a paper or building out a presentation for a client, I’ve found that starting with a project outline is a really valuable exercise. As a web designer I create outlines all the time for both new and existing projects; these outlines are known in the industry as wireframes. Like an outline, the wireframe is the skeleton or backbone that everything else like imagery and text is built upon. Without a skeleton…
The internet has been abuzz with talk about the upcoming film Star Wars: A Force Awakes and fans across the world can barely contain their excitement. I will be standing in line with the rest of you opening night, but I am pretty sure I can already predict the outcome of the upcoming film. The Star Wars saga is, at its core, nothing more than the story of good vs. evil. So why all the…
Happy New Year, Friends! As you may have guessed from the title, we have lots of new services and ideas to offer this coming year. Big changes have been made to improve our customer service and bring you a more comprehensive and streamlined customer experience. Let’s get started!
In the last few years there has been some controversy on the topic of republishing your content multiple times on social media. Some people advocate for always creating fresh new content to share, while others see the value in reposting quality, evergreen content. As you can imagine, there are strong feelings on both sides. Here at BK, while we believe in the power of fresh content, we're also in favor of reposting content and commonly…
I'm out of ideas. What can I write that people will want to read? How can I make my post different than the hundreds of posts out there? Who is going to read this post anyway? I give up. I think I'll go make a sandwich. Sound familiar? Listen, we've all been there.
According to the Baymard Institute, 67.91% of all shopping carts end up abandoned - that’s HUGE! For online retailers, it’s time to take some of that back. In the old days, we had to broadcast promotions in a wide range of media, hope our message got in front of the right audience, and hope people took action. With early analytics, though, we really only got quality metrics on those who completed the process. Without information…
At the beginning of June, I found myself walking the brightly lit streets and timeless casinos of Las Vegas. It was my first time in Sin City, and though "what happens in Vegas stays in Vegas,” I couldn’t help but take away a lesson about our clients and their websites.
Are you a World Cup fan? Do you wake up at two in the morning to watch your teams play? If so, you should definitely create a Twitter account (if you haven’t already) because you don’t want to miss what they are bringing to the table for #WorldCup2014. Before we dive into Twitter’s new offerings, I encourage you to watch this 1 minute video produced by Twitter to get you into the spirit of this…
Fresh, engaging content is essential to building a strong, healthy web presence. It's not a trade secret, it's common knowledge. Despite this, many businesses have yet to dedicate the proper resources to content creation. If your doctor told you to cut back on salt because of high blood pressure, you'd do it, right? If a coach told you how to improve your game, you'd practice, wouldn't you? Odds are, you'd listen to these people and…
What is the point of your website? What do you do you need or want it to do for you? It seems like an obvious question; most people would have an answer like “lead generation” or “to sell products.” While these may be end goals, there are many steps between someone’s first visit to your site and completion of such goals. Your job is to move them through the site with as little resistance as…
For years, a few generic Top-Level Domains like .com, .net, .org, .edu and .gov have been the foundation of the internet landscape. Now, 25 years into the life of the World Wide Web, that foundation is getting an expansion. Since October 2013, 175 new generic Top-Level Domains (gTLDs) have been added, with as many as 1,300 possible in the next few years.
