Why You Can’t Ignore SEO
If the Internet is a worldwide web, then the strands that hold that web together are search engines like Google. Search engines drive 93% of all online experiences.1 Google alone processes over 1.2 trillion worldwide searches each year, and over 70% of clicks from those searches go to the organic results.2
On top of that, visitors from SEO tend to be highly valuable for your business. Remember, these people are actively searching for something related to your product or service—which means they’re currently in the market for what you offer. Is it any wonder that leads coming from SEO have a 14.6% close rate, while outbound leads (such as those from cold calling, direct mail, or print advertising) have just a 1.7% close rate?2 Or that inbound leads like SEO have a 61% lower cost per lead than outbound marketing methods?2
You could have The World’s Best Website™, with a user-friendly design, an intuitive interface, eye-catching images and persuasive sales copy. But none of that matters if no one can find your website. And in today’s world, the #1 way to get people to your website is through search engine optimization (SEO).
These are just a few of the reasons why every company needs to make SEO a priority.
SEO Services We Offer
As a top-ranked SEO consultant company, we offer a comprehensive suite of SEO services including...
SEO Site Audit
The first thing we’ll do is audit your site’s current SEO. We’ll evaluate your rankings, traffic, and SEO-specific metrics like Domain Authority. We will scan for and identify technical HTML errors in the website architecture. We’ll also analyze your backlink profile and anchor text to make sure you aren’t at risk of being penalized by Google.
During this site audit, we typically identify 10-1000+ errors that need to be fixed depending on the scale of the website. These HTML errors include broken links resulting in a 404 pages, non-unique titles, missing on-page tags, keyword-unfriendly URLs, duplicate content, crawl errors, and many more. This incredibly valuable audit step never fails to deliver a long list of low-hanging fruit to create improvement in your rankings.
Competitive & Industry Analysis
Search engine optimization can vary significantly from industry to industry. Some niches are more competitive than others, and every industry requires a slightly different strategy to reach the first page of Google results.
That’s why we always take the time to perform an in-depth analysis of your industry and competitors. By reverse-engineering what the top companies in your space are doing, we’re able to identify obstacles to and opportunities for improved online search visibility.
Keyword research is a critical component of SEO, and unfortunately, this is a step where many DIY SEOs and less capable agencies miss the boat. Keep in mind, reaching the first page of Google won’t mean a thing if you’re ranking for the wrong keywords!
Because in the end, you don’t want better rankings. After all, rankings aren’t what keeps the lights on. What you really want is more qualified traffic to your website—traffic that converts into leads and sales. And to do that, you need to entrust your keyword research to a capable SEO consultant like BK Media.
Site Architecture & Content Evaluation
We’ll examine the architecture of your site, including an evaluation of your link structure and content for best practices. We make sure search engines are able to crawl and index your site, and we fix many commonly missed issues like failing to implement a 301 redirect for www and non-www versions of your site.
We’ll pore through every image, tag, and line of code on your website to make sure all your content is as search-engine-friendly as possible. By examining your content and optimizing it for the proper search phrases, we’re able to ensure that Google sees your site as being highly relevant for the search terms you want to rank for.
For most competitive markets, on-page SEO by itself is not enough to rank for valuable keywords. That’s why we supplement it with off-page SEO by running campaigns to generate relevant links back to key pages on your website. We do this through a combination of:
- Guest Blog Posting
- Article Marketing
- Social Bookmarking
- Industry Niche Directory Submissions
If you want to increase your rankings for competitive keywords, link-building is a must. We’ll build the links your site needs to become an authority in the eyes of Google, without resorting to the black-hat tactics that can result in stiff long-term penalties. Our approach has always been quality over quantity.
We strive for complete transparency with all our clients. That’s why, as part of our reporting & analytics service, we’ll keep you up-to-date on the performance of all our SEO efforts.
Every month we’ll send you a full report showing segmented website traffic, leads, sales and other KPI’s. Our performance speaks for itself, and that’s why we aren’t afraid to empower you to hold us accountable for it.
Why Choose Us?
A Strategic Partner
We’ll sit down with you and help outline a digital strategy that makes sense for your business and sets you up for both short-term and long-term success. We have extensive experience working in many of the most competitive industries online, which means that we know what it takes for you to succeed.
Search Engine Compliance
All our SEO tactics are white-hat and fully compliant with Google Webmaster Guidelines and other search engines. This is important because it ensures your site won’t be penalized by Google for using underhanded black-hat marketing.
Local & National SEO
We’ve worked with huge national brands and helped to grow their online presence, brand recognition, and search traffic nationwide. But we work with smaller companies, too. One common myth among small- and medium-sized local business owners is that SEO is something that only works for big, national brands. Nothing could be further from the truth.
Every minute, thousands of people perform searches with local intent—and according to research by Hubspot, 50% of those local smartphone searches lead to a person visiting a store within one day, and 78% of local-mobile searches results in an offline purchase.3 Needless to say, you want to make sure that your business is at the very top of those local search results!
This is called optimizing your site for local search, and it’s one of the most powerful ways for brick-and-mortar businesses to get more customers in the door. We’ll optimize your online presence for these local searches so that your business shows up whenever someone in your areas looks for you.
Trusted, Award-Winning Work
We have a long list of industry awards & certifications, along with a history of working with some of the world’s best companies:
- A+ Rating with the Better Business Bureau
- Official Google Partners
- Adwords-Certified Agency
- Mercury 100 Fastest-Growing Companies
Your Local Boulder, Denver & Lafayette SEO Company
As an SEO agency located in the Boulder, Denver, & Lafayette area, we’re available to both local and national clients. While we have grown in recent years to working with many big-name brands, we still love working with local Boulder and Denver companies, and we love the feeling of helping local Colorado businesses to succeed online.
Here at BK Media, search engine optimization has been our bread and butter for over 10 years. And when it comes to optimizing your website for search engines, we have one goal: to increase organic search traffic to the website that is qualified and aligned with the visitor’s search intent; and to increase the rate of target behavior on the website for those visitors.
Our expert staff keeps up-to-date with the bleeding edge in today’s best practices for search engine optimization. Our training comes directly from one of the frontrunners in the field of SEO, Bruce Clay.
Here’s an example of what we did for another client to improve their organic search rank visibility:
So give us a call at 303-651-2203. Or if you’re in the area, feel free to give us a visit in our Lafayette location. No Boulder SEO company or Denver SEO company is identical; our results oriented approach is unique in conception and execution.
Schedule Your Strategy Session
Ready to shoot your website up to the first page of Google results? Click the button below to contact us today to ask questions or schedule a needs analysis meeting. And let us know if you are interested in a complimentary SEO audit where we can analyze your site and walk you through our findings.