Drive Cost-Effective Business Results with Social Media Marketing
We design, optimize and manage your social campaigns to get you more leads and higher revenue.
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Why Social Media Marketing Is an Essential Part of Any Effective Marketing Strategy
At its heart, the concept behind advertising is simple: find where your customers are hanging out, and use advertising to reach them there.
If your customers are housewives who read Vanity Fair, then you place your ads in Vanity Fair. If you sell to men who watch ESPN, then you advertise your brand on the sports network.
The same principle applies to social media marketing.
And with 2.8 billion users worldwide, social media is officially one of the biggest mediums in the world for reaching your audience and generating new customers.1
Over the past few years, it’s become clear that social media can do more than simply reach consumers. It can also have a significant impact on their buying decisions, and even generate a staggeringly high ROI.
Common Campaign Objectives
Depending on the goals of your business, social media marketing gives you a wide range of campaign objectives. Some examples include:
Brand Awareness
Due to its low CPM, social media marketing is a great place to reach more people and increase awareness of your business.
Lead Generation
Lead generation campaigns have powerful results on social media, like with Facebook Lead Ads.
Retargeting
Social media provides a great channel for retargeting visitors who have visited your site and left without converting.
Promoted Content
One of the most effective ways to nurture leads and build credibility with your audience is by promoting high-quality content that’s relevant to your product or service.
Keep that content coming, and sooner or later your prospects will begin to see you as a source of authority in your industry.
“I've been in the marketing field for close to a decade, and in that time, I've tried more than my fair share of vendors. Today, I rely on BK exclusively for all my needs in the areas of web design and development, SEO (including content development), conversion rate optimization (CRO) and all things related to social media.”
Jonty Yamisha, Coverdell
The Top 4 Social Networks
We focus our efforts on the “big 4” social media networks that provide the biggest reach and the best bang for your buck.
Combine a rapidly growing social media network with sky-high engagement statistics, and you have the makings of an incredibly valuable place to advertise.
Facebook has rapidly risen to become one of the most effective marketing channels in the world. The key to Facebook’s effectiveness? Its plethora of data on each of its 2 billion monthly users.
Because Facebook knows so much about us, it has the potential to serve ads to an incredibly well-targeted audience.
Instagram has over 700 million users and is one of the fastest-growing social media networks in the world. Because it’s owned by Facebook, you can create and serve ads using Facebook’s advertising tools.
What’s more, Instagram has been proclaimed “The King of Social Engagement” by Forrester Research. Why? Instagram’s engagement rate is more than 58 times higher than that of Facebook or Twitter.
Pinterest may be smaller than Facebook and Instagram, but it has one big thing going for it: it’s an ecommerce company’s dream. In many cases, consumers use their Pinterest boards as sophisticated “wish lists.”
Hands down, LinkedIn is the leading social media network out there for professionals and B2B companies. It’s a great network for reaching executives and managers in any industry.
If you’re trying to reach professionals in a certain position, company or industry, LinkedIn is the network for you. It provides you with far more professional targeting options than any other network.
Benefits of Social Media Marketing
You may be wondering: Why should I advertise on social media when there are so many other effective marketing channels?
The answer is simple: because social media offers some huge benefits — many of which you simply can’t get with any other kind of marketing.
It’s Cost Effective
Social media marketing is much cheaper than most traditional advertising like TV, radio, or billboards. And unlike many of those marketing methods, social media is scaleable.
You can scale your campaigns up or down to spend as much or as little as you choose.
A recent cross-channel media costs comparison study found that social media has one of the lowest CPMs (cost to reach 1,000 people) out of all the possible marketing channels.
The cost to reach 1,000 people through radio: $10. TV: $28. Direct mail: $57. The cost to reach that same number of people through social media: $2.50.2
It’s Interactive
Social media is the ONLY marketing channel that allows you to interact and engage with your customers.
It’s a two-way street, which means you can answer questions, respond to comments and create a deeper connection with your customers.
It’s Targeted
Compared to traditional marketing, social media offers far superior targeting.
In other words, rather than displaying your ad to all the viewers of a certain TV channel or radio station, you can target your ads to each individual user—making sure that your ads are shown only to the people who fit your target demographic.
It’s Measurable
With offline marketing, there’s one big challenge: trying to track results and measure the effectiveness of your campaign.
Because it's difficult to tie revenue back to a TV or radio campaign, businesses are often left in the dark to wonder: Am I spending my money wisely, or wasting it?
But with social media marketing, measuring and tracking results turns into a strength.
We can track conversions (purchases, web leads, sign-ups, etc.) back to a specific campaign and ad. So we'll always know what the return of your social media campaigns are, which allows us to optimize your spend for greater ROI.
It Generates Real Results
Finally, and most importantly, it’s essential to realize that social media marketing is a cost-effective marketing channel that drives real business results at a significant scale. Social media marketing is an effective way to:
- Build brand awareness
- Establish social proof
- Generate leads
- Drive traffic and conversions
- Social Networks
Schedule Your Free Social Media Strategy Session
If you’re ready to start growing your brand with the unique benefits of social media marketing, get in touch to schedule your free strategy session today.
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Social Media Services We Offer
We’re equipped with the expert staff and resources to handle all your social media marketing needs.
The systems we have developed for creating & managing social media ads are all designed to help bring your company greater brand awareness, more leads and increased sales...all for a better and better ROI over time.
Campaign Strategy
As a full-service digital agency, one of our biggest strengths is in helping you to create an effective and holistic digital strategy.
We’ll help you figure out how social media fits into the big picture of your company’s marketing, and how to leverage this unique channel to get the most return for your ad spend.
Audience & Targeting
The key to generating a high ROI on social media is to make sure your ads are shown to a tightly focused audience. If you show the right ads to the right people, at the right time, performance is guaranteed to be stellar.
That's why we go to great lengths to make sure that your audience & targeting settings are spot-on for each and every social media ad we create.
Ad Creative
With our in-house team of copywriters and designers, we’re well equipped to create a variety of visually striking ads that catch your prospect’s eye and generate high clickthru and conversion rates. We always create multiple variations on each ad for testing and ad optimization.
Testing & Optimization
Finally, we’ll manage the implementation and optimization of your social media accounts. This includes split-testing different audiences, landing pages, and ad creatives.
Over time, we’ll learn which images and messages work best for your company, which will help us to refine your marketing campaigns and bring you better and better results over time.
Social Media Marketing Case Studies
Schedule Your Free Social Media Strategy Session
If you’re ready to start growing your brand with the unique benefits of social media marketing, get in touch to schedule your free strategy session today.
I want help now