Drive Cost-Effective Business Results with Social Media Marketing

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Why Social Media Marketing Is an Essential Part of Any Effective Marketing Strategy

At its heart, the concept behind advertising is simple: find where your customers are hanging out, and use advertising to reach them there.

If your customers are housewives who read Vanity Fair, then you place your ads in Vanity Fair. If you sell to men who watch ESPN, then you advertise your brand on the sports network.

The same principle applies to social media marketing.

And with 2.8 billion users worldwide, social media is officially one of the biggest mediums in the world for reaching your audience and generating new customers.1

Over the past few years, it’s become clear that social media can do more than simply reach consumers. It can also have a significant impact on their buying decisions, and even generate a staggeringly high ROI.

Common Campaign Objectives

Depending on the goals of your business, social media marketing gives you a wide range of campaign objectives. Some examples include:

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Brand Awareness

Due to its low CPM, social media marketing is a great place to reach more people and increase awareness of your business.

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Lead Generation

Lead generation campaigns have powerful results on social media, like with Facebook Lead Ads.

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Social media provides a great channel for retargeting visitors who have visited your site and left without converting.

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Promoted Content

One of the most effective ways to nurture leads and build credibility with your audience is by promoting high-quality content that’s relevant to your product or service.

Keep that content coming, and sooner or later your prospects will begin to see you as a source of authority in your industry.

“I've worked with BK Media on many different projects over the years, including the development of several different websites, as well as paid online advertising and email marketing. I always come back to BK because they offer incredible value for money and they deliver on their promises. They are easy to work with and their team, from designers to copywriters to project managers, are extremely responsive, talented, and good at what they do.”

Matt Kareus, Marketing Director, Natural Selection

Benefits of Social Media Marketing

You may be wondering: Why should I advertise on social media when there are so many other effective marketing channels?

The answer is simple: because social media offers some huge benefits — many of which you simply can’t get with any other kind of marketing.

It’s Cost Effective

Social media marketing is much cheaper than most traditional advertising like TV, radio, or billboards. And unlike many of those marketing methods, social media is scaleable.

You can scale your campaigns up or down to spend as much or as little as you choose.

A recent cross-channel media costs comparison study found that social media has one of the lowest CPMs (cost to reach 1,000 people) out of all the possible marketing channels.

The cost to reach 1,000 people through radio: $10. TV: $28. Direct mail: $57. The cost to reach that same number of people through social media: $2.50.2

It’s Interactive

Social media is the ONLY marketing channel that allows you to interact and engage with your customers.

It’s a two-way street, which means you can answer questions, respond to comments and create a deeper connection with your customers.


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How will this work for my brand?

See our case studies.

Case Studies

It’s Targeted

Compared to traditional marketing, social media offers far superior targeting.

In other words, rather than displaying your ad to all the viewers of a certain TV channel or radio station, you can target your ads to each individual user—making sure that your ads are shown only to the people who fit your target demographic.

It’s Measurable

With offline marketing, there’s one big challenge: trying to track results and measure the effectiveness of your campaign.

Because it's difficult to tie revenue back to a TV or radio campaign, businesses are often left in the dark to wonder: Am I spending my  money wisely, or wasting it?

But with social media marketing, measuring and tracking results turns into a strength.

We can track conversions (purchases, web leads, sign-ups, etc.) back to a specific campaign and ad. So we'll always know what the return of your social media campaigns are, which allows us to optimize your spend for greater ROI.

It Generates Real Results

Finally, and most importantly, it’s essential to realize that social media marketing is a cost-effective marketing channel that drives real business results at a significant scale. Social media marketing is an effective way to:

  • Build brand awareness
  • Establish social proof
  • Generate leads
  • Drive traffic and conversions
  • Social Networks 
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Schedule Your Free Social Media Strategy Session

If you’re ready to start growing your brand with the unique benefits of social media marketing, get in touch to schedule your free strategy session today.

I want help now
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Social Media Services We Offer

We’re equipped with the expert staff and resources to handle all your social media marketing needs.

The systems we have developed for creating & managing social media ads are all designed to help bring your company greater brand awareness, more leads and increased sales...all for a better and better ROI over time.

Campaign Strategy

As a full-service digital agency, one of our biggest strengths is in helping you to create an effective and holistic digital strategy.

We’ll help you figure out how social media fits into the big picture of your company’s marketing, and how to leverage this unique channel to get the most return for your ad spend.

Audience & Targeting

The key to generating a high ROI on social media is to make sure your ads are shown to a tightly focused audience. If you show the right ads to the right people, at the right time, performance is guaranteed to be stellar.

That's why we go to great lengths to make sure that your audience & targeting settings are spot-on for each and every social media ad we create.

Ad Creative

With our in-house team of copywriters and designers, we’re well equipped to create a variety of visually striking ads that catch your prospect’s eye and generate high clickthru and conversion rates. We always create multiple variations on each ad for testing and ad optimization.

Testing & Optimization

Finally, we’ll manage the implementation and optimization of your social media accounts. This includes split-testing different audiences, landing pages, and ad creatives.

Over time, we’ll learn which images and messages work best for your company, which will help us to refine your marketing campaigns and bring you better and better results over time.


We have answers.

Contact Us

Schedule Your Free Social Media Strategy Session

If you’re ready to start growing your brand with the unique benefits of social media marketing, get in touch to schedule your free strategy session today.

I want help now

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