The same concept applies to your website. After all, what is your website if not your company’s 24/7 online salesperson? For a great many people, their first contact with your business doesn’t occur in your store, on the phone, or in an email. It occurs on your website, because that’s where most people today first learn about your company. And that’s why it’s so crucial to have a website that reflects the professionalism and value that your business embodies.
Why Design Is Important
Of course your website design includes its appearance, and you already know how important it is to have a professional-looking website. Your website reflects your company’s brand. An outdated-looking website can tarnish people’s opinion of your business, while a beautiful site can go a long way in establishing your reputation as a top-notch company.
But design includes more than simply looks. Design includes your website’s functionality and ease of use. After all, what good is a great-looking website if it’s so frustrating to use that it makes everybody leave your site? The best websites are easy to use and simple to navigate, providing the user with a seamless experience. Websites like this—websites that are designed for conversions—will help keep visitors on your site and will help generate more leads & customers for your business.
Our Principles of Design
When we design your website, our primary goal is to improve conversions. We design your website to make it easy for people to take whatever action you want them to take—whether that’s filling out a lead form, making a purchase, or simply engaging with the content on your site.
Anytime we’re redesigning an existing site, part of this process involves finding and fixing the usability mistakes that are making people leave your site (without you even realizing it). To do this, we perform extensive user testing to identify the sources of friction on your website...and then redesign those areas using best practices to ensure that visitors find your website easy to use.
And finally, we do all this while creating an attractive website that matches your company branding. This is critical in providing users with a consistent experience across all their touchpoints with your business.
Developing a Brand-New Site vs Redesigning an Existing Site
Depending on your needs, you may be looking for either a brand-new website or a redesign of your existing website. Here at BKMedia, our design & development experts can help you with both.
If you need a brand-new website, we won’t force you into a standardized website template like most agencies do. Instead we’ll work with you to define your unique business needs and create a custom website that’s hand-coded to do what you need it to do.
If you already have a website that’s in need of a tune-up, you should be aware of the potential downsides of doing a radical website redesign. When a website goes through a complete redesign, the effect is often an unexpected decrease in performance. Why? Partly because the site is unfamiliar to your users, and partly because the new design was never tested before setting it live.
That’s why we approach redesigns carefully to ensure that any changes we implement on your site actually improve your website’s performance. In many cases we’ll roll out your website changes one at a time, testing them to make sure that they provide a better experience for your users. And in other cases, when a complete redesign is necessary, we’ll go through extensive user testing to ensure that the site is intuitive and easy-to-use.
Website Design & Development Services We Offer
Our in-house design & development team is capable of creating any sort of web functionality you may need. Here are a few of the website design & development services we offer:
Mobile-Friendly Website Design
Mobile Internet usage surpassed desktop usage way back in 2014, and that trend hasn’t slowed down a bit. Every day, the world continues to “go mobile” more and more:
Because mobile devices have smaller screens and slower load times, it’s important to take extra steps to make sure your website loads fast and is easy to navigate for people using a smartphone. Otherwise you’ll be frustrating your mobile visitors and missing out on many potential customers.
One of the ways we can make sure your website is mobile-friendly for all users—regardless of the device type they’re using—is by implementing a responsive design. This is where the sizing of your website will automatically adjust based on the size of the display, so your website is always the perfect size for all your visitors.
We can also customize the mobile version of your website so that smartphone users see a slightly different version of your website to better suit what those visitors are looking for. For example, if you are accessing your bank’s website on a desktop, you are probably looking to log in to your banking account. But if you’re on a smartphone, you might be looking for nearby ATM locations instead. So we can customize the mobile version of your website to prioritize the most likely tasks your users are trying to accomplish.
Custom Website Development
Once we agree on a website design that makes sense for your business, we provide custom web programming to make your ideal website a reality. Unlike most web agencies that use templates, themes, or pre-designed site layouts, we make everything custom for your unique business needs. Our in-house developers can write complex web applications, dynamic data-driven shopping cart systems, industry-specific software to automate manual processes, integrations between internal and external systems, and much more.
When designing your website, our ultimate goal is always to increase conversions—whether that means getting more people to complete a purchase, fill out a lead form, or sign up online for your service. We’ll place your desired call-to-action in a prominent location on the page, keeping in mind the way people tend to navigate websites (such as with an F-shaped eye pattern). This is an important element in making sure that your website generates as many new customers as possible for your business.
Another crucial element of creating a high-converting website is coding the backend to ensure ultra-fast load times. According Google research 53% of visitors will leave your site if it takes longer than 3 seconds to load, and mobile pages that load 1 second faster experience a 27% boost in conversion rate.1 Many amateur-designed websites load slowly due to bulky code and images that are too big for mobile users. This is just one more reason why it’s important to entrust your website design to a professional agency with a track record of success like BKMedia.
Conversion-centered design is just one of several ways that we can help to improve the performance of your website. Click here to learn more about out Conversion Rate Optimization (CRO) services.
User Experience (UX) Design & Optimization
Is your website easy to use, or do visitors find it confusing? Is the next step always obvious, or do users have to click around to find what they’re looking for? The answers to these questions speak to your website’s User Experience (UX). Sites with a poor UX tend to have high bounce rates (which means many people leave without taking any action) and low conversion rates (which means few people take the action you want them to take). Unfortunately many companies that have poorly designed websites don’t even realize it because they never take the time to navigate their website through their customer’s eyes.
At BKMedia, we solve this problem by performing high-level user testing to find out where the sticking points are on your website. Are your users getting confused by your menu, or put off by your forms? If so, we’ll find out where & why your users are failing to convert...then fix those issues with professional design utilizing industry standards & best practices. The result will be a website with none of the invisible sources of friction that cause most websites to underperform.
eCommerce Website Design
If you plan to sell products or services online, you’ll need eCommerce set up on your website. When we develop your eCommerce site, we’ll use conversion-friendly design principles that highlight your best products, call attention to your brand’s unique selling proposition, and include compelling images and benefit-rich product descriptions. We’ll also add a shopping cart to your website and integrate that cart with your product delivery or event registration process.
But simply having a shopping cart isn’t enough. On average, over 77% of people who add a product to their cart will leave without completing their purchase.2 This is why it’s essential for your shopping cart to be easy to use while minimizing any sources of anxiety or friction. When we develop a shopping cart, we ensure the entire checkout process is as streamlined as possible—directing the user toward completing their purchase in as few steps as possible to maximize the revenue generated from your eCommerce store.
If your business relies on software such as Quickbooks, Sage 50, or FrontAccounting, we can custom-code your website to sync with these applications. This will help streamline your accounting process and save your team hours of needless busywork.
Schedule Your Free Strategy Session
Are you tired of high bounce rates and low conversions from your website? If so, your website could be in need of a redesign. Contact us to schedule your free strategy session, and one of our design specialists will be happy to provide an expert opinion on your website and let you know which parts of your site aren’t working and need to be improved.