The Teal Lodge offers some of Colorado’s best bird hunting, specializing in waterfowl and upland game hunting. The original website was running on an outdated platform with an antiquated user interface. The copy and imagery also did not do justice to communicate the lodge’s secluded, rustic setting amongst the Colorado prairie. The client requested that we rethink the content architecture, and update the website copy and imagery to include information from brochures, flyers, calendars, and assorted brand materials.
After reviewing the content, our team focused the sites messaging on The Teal Lodge’s key offerings and bolstered the individual services to make them more comprehensive and detailed. In addition to the content, each page template included custom galleries and unique calls-to-action.
Starting with wireframing, we were able to center user focus on the primary conversion points of the website, directing attention toward the dynamic elements.
With the platform upgrade and content reorganization, The Teal Lodge was able to unify its brand message and offer the public a single location to obtain important hunting information. The Teal Lodge continues to maintain 100% occupancy and positions themselves as the Front Ranges answer to an authentic hunting lodge experience.
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