Category: Blog
How to Frame Your New Client’s Social Strategy
The term "social media" can be overwhelmingly all-encompassing. Between paid campaigns, organic content development, and community management—not to mention all the different platforms—it's challenging to know where to start or where to focus your efforts. It's natural to want to make sure each base is covered, but unless you have several team members dedicated strictly to social, it's important to identify and execute only the most valuable tactics for your account. So, where to begin?
Bad Presents: Why Your Emails Aren’t Working
Presents. I love them. You love them. Show me someone who doesn't love presents. Whether it's Christmas, Hanukkah or birthdays, we live for the moments when we get to rip the wrapping paper off of silly things and have one more knick-knack we don’t need, but really wanted. You know what is really similar to those nicely wrapped presents? Emails. I know most of you are saying “that’s a lie, no one gets excited about emails.” But hear me out.
Content Marketing: How America was Made!
Writing great content is only half the job; you need to share it, too! Do you have a content marketing plan?
Action! Video and Your Digital Marketing Strategy
We talk about content a lot on this blog, and for good reason! Content (without going down the rabbit hole of quality over quantity) has been and continues to be one of the driving forces behind a healthy organic web presence. But as Brad recently detailed, content isn't just written words on your site. These days, content includes many different media that your visitors can read, view, click, download, and enjoy. No matter the format,…
Want the Secret to Sales? It Could Be Your Content
We all want our websites to generate more leads or make more sales. That’s why we created them in the first place, to aid in the success of our business. But what can we do to make them better? Many of our clients’ businesses exist entirely online. They know the potential that exists and they understand that investing in SEO and CRO is key to a healthy and productive website. Specifically, SEO to build organic search traffic and CRO to improve target behaviors such as making a purchase.
Screw the Game! You’ve Got Conversion Rate Optimization
Conversion Rate Optimization is new to the game, but our love affair with sports is a sure sign it will catch on quickly with website owners.
Content for Web – It Goes Way Beyond Copy
When you think of the term “website content,” what’s the first thing that pops into your mind? For most people it’s going to be words, articles, blog posts, or something of the like. While these are foundational elements of content for the web, thinking of content through this narrow lens can really limit your ability to serve up the right content to the right prospect. In this day and age, not only does content need…
5 Reasons the Carousel Is Killing Your Website
Back in 2013 we did a short series on web conventions—design and usability aspects that have become so deeply engrained in our collective web experiences that ignoring them risks a bad user experience. We discussed the logo, navigation, and your links and buttons, and while 2013 was a long time ago when it comes to the web, the conventions in those articles still hold true today. Familiarity does not always lead to convention, though. Simply…
What is ‘Meta Information’ and Why Should I Care?
Meta information can be confusing at the best of times. We take it back to basics, explaining everything you need to know.