We use media buying to attract your ideal audience with targeted advertising, and leverage email/SMS to engage, nurture and convert your customers, increasing customer lifetime value at each touchpoint.Schedule a Call Contact Us
The first 4 are direct, organic search, social media, and referral. Each of these requires a long-term, multi-year, substantial investment to become a meaningful traffic source, particularly because success with these channels relies on people already knowing who you are.
The remaining 4 channels, search advertising, social advertising, email marketing, and SMS marketing, allow us to generate real results quickly and help build the brand awareness that will support all of your channels over time.
Brands can run ads on a lot of different platforms online. Regardless of platform, media buying online can be broken into two types of targeting categories:
Brands can display ads to different audiences online. Broadly, there are two primary audiences we care about:
While new customer acquisition platforms like YouTube, Google, and Instagram often necessitate a component of paid ad placement, email marketing is owned media. This means brands control their campaigns and audiences without paying for each touchpoint.
Ads drive quality traffic, but email & SMS ensure retention and maximize customer lifetime value. Onsite forms and site tracking capture zero and first-party data from the highest quality leads from all traffic, which can then be used for future marketing and to find lookalike ad audiences.
Brands can stay in front of their audience, increase loyalty, and improve engagement by delivering useful information and relevant content to their audience that speaks directly to their interests.
When brands position themselves as a helpful resource and give rather than take, consumers don’t feel like their being sold to.
Instead, they choose to spend their hard-earned money with the brands that have helped them through their journey.
After the first 3 months, you’ll have our best-in-class digital marketing foundation infrastructure in place and ready for our team or your team to use, guaranteed, or you get your money back*.
*Assuming you provide us access to all necessary platforms and tools.