Our team of marketing pros generates website visits that translate directly into sales, year after year, for our clients.
Located in Boulder County, Colorado, our vision is to help share the transformational power of outdoor recreation and travel by partnering with brands that provide their customers with the opportunity for new adventures.
We believe that any problem can be solved with an adventurous spirit — whether that means escaping into the great outdoors or exploring new perspectives and insights.
We also believe that digital marketing should open our minds to new landscapes, stories, and perspectives, which provides the invaluable gifts of experience, wisdom, and understanding.
Our mission is to position our partners as industry leaders by creating, managing, and optimizing integrated digital marketing campaigns that combine media buying and email/SMS marketing to raise brand awareness and accelerate growth.
Our model is rooted in the power of audience alignment and lead generation, which serves as the recipe for success for nearly every industry and business.
We specialize in the travel and outdoor industry and partner best with lifestyle brands. We’re nimble and diverse while also being specialized, aligning our agency with brands that share a need for our proven formula.
In seeming defiance of his last name, BKMedia Group’s Founder and CEO, Brad Moss, has always lived by the motto “a rolling stone gathers no moss.”
Brad’s upbringing was rooted in world travel: His father was a pilot, and his mother was a flight attendant. Globetrotting became second nature to him, as intuitive as learning to ride his first mountain bike or pitch a tent in Boy Scouts.
As Brad grew older, his instinct to chart new territories only grew stronger. One area of evidence is on a golf course in 1984, where he was crazy enough to set foot on his friend’s 1st generation Burton Performer snowboard at the Abbey Golf Course — long before mountain resorts allowed snowboarding on their slopes. From that moment he was hooked, and knew nothing could keep him from pursuing his passion of the outdoors to the fullest.
Brad has never stopped exploring everything life has to offer — from bombing down untouched chutes in the backcountry to crunching out the final miles of marathons to coming nose-to-nose with elephants on a safari in Botswana.
His inclination to forge paths doesn’t end where concrete begins.
While he was portaging canoe trips in the Canadian boundary waters as a kid, Brad also won art competitions. After he received his degree in graphic design & advertising from Colorado State University, Brad knew whatever he did with his life, professionally or otherwise, would be driven by his creative spirit.
BKMedia Group was born from the collision of these two powerful forces: the drive to push creative boundaries and the zeal for adventure.
Learn more what it's like to work us, from onboarding to optimization of
Our team is small and curated for a reason. Every member at BKMedia Group has been selected for their creative drive, technical expertise, and shared love for new adventures.
Account ExecutiveLiz drives our clients' success through innovative strategy and creativity. She has an international marketing and business development background with a Master's in Marketing, allowing her to approach marketing from a unique and holistic perspective. Having lived and worked in China and Spain in recent years, Liz has managed email campaigns, media buying, and content marketing strategies for multiple international companies.
Email Marketing CoordinatorDustyn works closely with the Email Marketing Director to design strategic email campaigns that highlight your brand’s most important milestones and events. Whether it’s a major seasonal sale or engaging new content, Dustyn drives traffic to your site to boost engagement. With a background in language arts and media, she’s skilled at expressing your brand’s unique voice and visual identity with every email.
Email Marketing CoordinatorSeamus works with the rest of the Email Marketing team to design email & SMS campaigns and automations for your brand. Seamus graduated from CU Boulder with a focus in Media Production and Business. He spends his free time camping with his pup, fly fishing on the river, and exploring backcountry terrain in the winter.
CEO/FounderSince graduating from Colorado State University, Brad has worked for agencies in Chicago and Seattle with clients like Microsoft, Nintendo, and MLB, before moving back to Colorado to open BK in 2001. From onboarding to reporting, Moss ensures a transparent, enriching, and engaging client experience as the CEO and founder of the agency.
COOChristopher works with you to set goals, develop a strategy to reach those goals, and oversees the implementation of that strategy. He's Klaviyo Email and SMS Master Certified and a whiz at translating data to strategy. His hobbies include collecting (and spinning) vinyl records, playing piano, and always saying yes to overly complicated board games.
Accounts Payable / ReceivableShonda is our bookkeeper extraordinaire. With 20+ years of managing books, AR, AP, and tax management experience, you'll want to play nice with this one — she's all-powerful.
We’re lead generation experts for outdoor, lifestyle and travel brands. We know the special challenges you face. Contact us today for a no-obligation customized marketing audit and we'll provide you with a snapshot of where you are and where you need to be.Contact Us
The world of outdoor adventure, overlanding, and camping is fueled by the passion for exploration, nature, and the thrill of...
Black Friday Cyber Monday (BFCM) has become a pivotal period for businesses across various industries, and the outdoor retail sector...
For online retailers in the outdoor industry, the Black Friday Cyber Monday (BFCM) weekend represents a significant sales opportunity. However,...
Our 5-step List Growth Guide starts with a crucial 1st step: properly capturing leads upon site entry. Follow it, and...
What's so important about a properly forecasted ad budget? Prioritize spending A well-planned ad spend budget ensures that a brand's...
Instagram offers a visually engaging user experience, with over 1 billion active members, making it a massive platform to reach...
All brands need to scale at one point or another, more often than not to increase its profits, market share,...
BKMedia Group is proud to announce our membership with 1% For The Planet. 1% for the Planet is a network...
When planning your digital marketing strategy for 2023, consider where we are now and, more importantly, where we're headed. Whether...
Last weekend I was fortunate enough to cycle one of South Dakota’s truly hidden gems, the Mickelson Trail. This rail...
We owe a shout-out to our companions, they're with us every step of the way