Why Outdoor Retailers Must Plan Black Friday Cyber Monday Campaigns Well in Advance

For online retailers in the outdoor industry, the Black Friday Cyber Monday (BFCM) weekend represents a significant sales opportunity. However, simply offering discounts and promotions during this period is not enough to ensure success.

To truly capitalize on the sales potential, it is crucial for outdoor retailers to start planning their BFCM campaigns months in advance. In this article, we will explore the reasons behind this strategic approach and discuss how advanced planning can help maximize sales during this highly competitive shopping period.

Building Anticipation

By initiating BFCM planning months in advance, outdoor retailers can build anticipation and generate buzz among their target audience. Preparing teaser campaigns, creating engaging content, and utilizing social media platforms allow retailers to create a sense of excitement and encourage potential customers to mark their calendars for the upcoming event.

Building anticipation ensures that consumers are aware of the retailer’s offerings and eagerly await the sales period.

Inventory Management

One of the critical factors in BFCM success is having a well-managed inventory. Planning in advance allows retailers to assess their current stock levels, identify popular items, and make informed decisions regarding inventory restocking or procurement.

By ensuring an ample supply of the most sought-after products, outdoor retailers can avoid disappointments such as stockouts and backorders, which can lead to lost sales and dissatisfied customers. Advanced planning also allows for negotiations with suppliers and the possibility of securing additional stock at favorable terms.

Crafting Compelling Promotions

Creating effective promotions requires careful consideration and creativity. By starting the planning process early, outdoor retailers have sufficient time to develop compelling discount structures, bundle offers, and exclusive deals that resonate with their target audience.

This extended preparation period enables thorough market research, competitor analysis, and the implementation of customer feedback to craft attractive offers that stand out from the crowd.

A well-thought-out promotional strategy not only captures the attention of potential customers but also drives them to make a purchase.

Fine-tuning Marketing Channels

The success of a BFCM campaign heavily relies on effective marketing. Planning months ahead allows outdoor retailers to evaluate and fine-tune their marketing channels. Retailers can analyze previous BFCM campaigns’ performance, identify improvement areas, and experiment with new marketing tactics.

Whether optimizing search engine rankings, leveraging email marketing, partnering with influencers, or investing in paid advertising, the extended planning period provides ample time to align marketing efforts with the overall campaign objectives, ensuring maximum reach and engagement.

Streamlining Logistics and Operations

The surge in sales during BFCM can put a strain on a retailer’s logistics and operations. By planning ahead, retailers can anticipate increased order volumes and establish effective systems to handle the influx of orders smoothly.

This includes optimizing warehouse processes, securing additional staff or third-party logistics providers, and enhancing customer service support.

Streamlining logistics and operations ensures timely deliveries and improves the overall customer experience, fostering customer loyalty and positive brand perception.

Early Bird Advantage

Early birds often gain an advantage in the highly competitive online retail landscape. By initiating BFCM campaigns well in advance, outdoor retailers can capture the attention of early shoppers who prefer to plan their purchases ahead of time.

Moreover, starting early allows retailers to create pre-sale opportunities, such as exclusive previews or early access to deals for loyal customers or newsletter subscribers. These tactics can help drive early sales, increase customer engagement, and generate momentum leading up to the official BFCM event.


Black Friday Cyber Monday represents a pivotal sales period for online retailers in the outdoor industry. To maximize the benefits of this shopping extravaganza, it is imperative for retailers to start planning their campaigns months in advance.

If you have any questions about strategizing and developing your own BFCM campaigns, feel free to book a free consultation.

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