Author: Brad Moss
Game-Changing Digital Marketing Trends
Marketers have come up with a more integrated approach to digital marketing. Here are some trends to consider adding to your marketing strategy.
Content for Web – It Goes Way Beyond Copy
When you think of the term “website content,” what’s the first thing that pops into your mind? For most people it’s going to be words, articles, blog posts, or something of the like. While these are foundational elements of content for the web, thinking of content through this narrow lens can really limit your ability to serve up the right content to the right prospect. In this day and age, not only does content need…
5 Reasons the Carousel Is Killing Your Website
Back in 2013 we did a short series on web conventions—design and usability aspects that have become so deeply engrained in our collective web experiences that ignoring them risks a bad user experience. We discussed the logo, navigation, and your links and buttons, and while 2013 was a long time ago when it comes to the web, the conventions in those articles still hold true today. Familiarity does not always lead to convention, though. Simply…
What is ‘Meta Information’ and Why Should I Care?
Meta information can be confusing at the best of times. We take it back to basics, explaining everything you need to know.
Best Practices for Opt-In Web Forms
The success of your opt-in form is not only vital for the achievement of your lead generation goals, but also plays a part in the overall success of your website or online business.
You’re Missing a Major Chunk of Your Audience. Here’s What To Do About It
According to the Baymard Institute, 67.91% of all shopping carts end up abandoned - that’s HUGE! For online retailers, it’s time to take some of that back. In the old days, we had to broadcast promotions in a wide range of media, hope our message got in front of the right audience, and hope people took action. With early analytics, though, we really only got quality metrics on those who completed the process. Without information…
Your Website Doesn’t Convert. Find Out Why.
What is the point of your website? What do you do you need or want it to do for you? It seems like an obvious question; most people would have an answer like “lead generation” or “to sell products.” While these may be end goals, there are many steps between someone’s first visit to your site and completion of such goals. Your job is to move them through the site with as little resistance as…
Have You Gone Organic?
Going organic has become extremely popular in recent years, but there are a surprising amount of people who just don’t get the benefits of switching. At the onset, it seems more expensive, but in the long run the savings and payoff are both greater. When the goal is your long term wellness, there’s no question that going organic is the best option out there. So if you want to be found on Page 1, you’ve…