Author: Brad Moss
We’re Hiring!
BK is hiring! In an effort to accommodate the growing needs of our clients, BK is hiring for positions on...
How to Calculate BROAS Threshold and Ideal CAC as You Scale
As you work to scale your brand, how do you determine an ideal blended return on ad spend? Most business...
BK is Giving Back to the Great Outdoors
BKMedia Group is proud to announce our membership with 1% For The Planet. 1% for the Planet is a network...
Blueprint for a Healthy Digital Marketing Strategy in 2023
When planning your digital marketing strategy for 2023, consider where we are now and, more importantly, where we're headed. Whether...
Transforming Industrial Innovation Into Outdoor Recreation
Last weekend I was fortunate enough to cycle one of South Dakota’s truly hidden gems, the Mickelson Trail. This rail...
GDPR: What You Need to Know to Stay Compliant
Even if you may do most of your business in the US, it’s always better to be safe than sorry when it comes to your business. We know the whole idea of the GDPR can be overwhelming and confusing, so read on for a simple breakdown of the act so you can keep your business protected.
Game-Changing Digital Marketing Trends
Marketers have come up with a more integrated approach to digital marketing. Here are some trends to consider adding to your marketing strategy.
Bad Presents: Why Your Emails Aren’t Working
Presents. I love them. You love them. Show me someone who doesn't love presents. Whether it's Christmas, Hanukkah or birthdays, we live for the moments when we get to rip the wrapping paper off of silly things and have one more knick-knack we don’t need, but really wanted. You know what is really similar to those nicely wrapped presents? Emails. I know most of you are saying “that’s a lie, no one gets excited about emails.” But hear me out.
Content for Web – It Goes Way Beyond Copy
When you think of the term “website content,” what’s the first thing that pops into your mind? For most people it’s going to be words, articles, blog posts, or something of the like. While these are foundational elements of content for the web, thinking of content through this narrow lens can really limit your ability to serve up the right content to the right prospect. In this day and age, not only does content need…