Digital marketing for outdoor, lifestyle, and wellness brands
10X ROI for 1/5th the price of an in-house department. 100% ★★★★★ reviews.
We Can Help
We’re a digital agency specializing in marketing for lifestyle brands, offering:
- Brand Awareness Development
- Lead Generation
- Customer Acquisition
- Lifetime Value Optimization
Platforms may change, and tactics may evolve, but the goals do not. You need to build interest in your brand, drive potential customers to your site, convert them, and then convert them again and again. That will never change.
We leverage media buying to prospect for leads, build email lists for audience development, and nurture those audiences with email and SMS marketing. By continually building and nurturing a brand’s audience, we generate website visits that translate to sales, year after year, for our clients.
Our Approach
What Our Clients Say
“BKMedia Group helped our brand Freespirit Recreation hit our annual sales goals, and we saw 37% year-over-year growth – something I wasn’t sure would be possible! It was a pleasure to work with the BKMedia team. I give BK the highest praise to anyone asking and highly recommend them to anyone looking for an agency in the outdoor space.”
“This crew knows their stuff inside and out. From SMS campaigns to abandoned cart emails, and more, we’ve markedly expanded our capacity to reach our customers, and very much feel like BK Media understands our business and our goals. They’ve been an absolute pleasure to work with, and the results to date have been very impressive. Highly recommend.”
“BKMedia Group has been a key partner to help Alchemy Bikes grow 62% last year. Our conversion rate increased 3.3x and our email database grew 2.4x while our email open rate is +2.5x the outdoor & wilderness gear industry average. I recommend BK to challenger brands seeking to do a lot with finite time and resources.”
Channels We Serve
Our Guarantee
Low Risk, High Return
After the first 3 months, you’ll have our best-in-class digital marketing foundation infrastructure in place and ready for our team or your team to use, guaranteed, or you get your money back.
Our Expertise
For over 20 years, BK has been helping lifestyle brands find their place in the digital marketplace, and our proven track record has a history to back it up.
And best of all, there are no long-term contracts. If we don’t perform,
we don’t stick around
— it’s that simple.
Lead Acquisition
& Nurturing
Ads drive qualified traffic for new customer acquisition, email & SMS ensure customer retention by capturing zero & first-party data and serving customers an ideal experience.
Email Marketing/SMS Marketing
We develop email/sms forms to capture on-site leads, email/sms automations to convert leads, and email/sms campaigns to nurture leads and maintain engagement with both current and potential customers.
Media Buying
We manage search advertising campaigns to drive bottom-of-funnel traffic from qualified searchers, and social advertising campaigns to drive top-of-funnel traffic, return traffic, and/or lead generation.
Attribution & Reporting
We track visits, actions, and conversions on-site, delivering customized reports with insights on performance analysis and strategic recommendations.
Our Amazing Team
Why Choose Us
After 22 years of servicing lifestyle brands, we generate website visits that translate directly into sales, year after year, for our clients. Our clients’ emails see 20% higher open rates, 100% higher click rates, 5x ROAS, and 200% higher conversion rates than industry averages. We can do the same for your brand. No long-term contracts, owner-operated and complete with a money-back guarantee.
Our Blog
Navigating the Off-Season: Marketing Strategies for Outdoor, Overlanding, and Camping Brands
The world of outdoor adventure, overlanding, and camping is fueled by the passion for exploration, nature, and the thrill of...
Mastering Black Friday Cyber Monday Campaigns: Strategies for Outdoor Retail Brands
Black Friday Cyber Monday (BFCM) has become a pivotal period for businesses across various industries, and the outdoor retail sector...
Why Outdoor Retailers Must Plan Black Friday Cyber Monday Campaigns Well in Advance
For online retailers in the outdoor industry, the Black Friday Cyber Monday (BFCM) weekend represents a significant sales opportunity. However,...
Capture Leads Upon Site Entry, But Do It The Right Way
Our 5-step List Growth Guide starts with a crucial 1st step: properly capturing leads upon site entry. Follow it, and...
How to Set an Ad Budget for Q2 & Beyond
What's so important about a properly forecasted ad budget? Prioritize spending A well-planned ad spend budget ensures that a brand's...
10 Strategies for Driving Email & SMS Sign-Ups via Instagram
Instagram offers a visually engaging user experience, with over 1 billion active members, making it a massive platform to reach...
How to Calculate BROAS Threshold and Ideal CAC as You Scale
All brands need to scale at one point or another, more often than not to increase its profits, market share,...
BK is Giving Back to the Great Outdoors
BKMedia Group is proud to announce our membership with 1% For The Planet. 1% for the Planet is a network...
Blueprint for a Healthy Digital Marketing Strategy in 2023
When planning your digital marketing strategy for 2023, consider where we are now and, more importantly, where we're headed. Whether...
Transforming Industrial Innovation Into Outdoor Recreation
Last weekend I was fortunate enough to cycle one of South Dakota’s truly hidden gems, the Mickelson Trail. This rail...