Is your marketing budget being used effectively?
We can answer that. We specialize in D2C marketing for outdoor & wellness brands.
Located in Boulder County, Colorado, we know the outdoor industry because we live life outdoors. We also know your audience and, more importantly, how to reach them. Our clients’ emails see 20% higher open rates, 100% higher click rates, 5x ROAS, and 200% higher conversion rates than industry averages. We can do the same for you.
We Can Help
We’re a digital agency specializing in marketing for outdoor lifestyle brands, offering:
- Brand Awareness Development
- Lead Generation
- Customer Acquisition
- Lifetime Value Optimization
Platforms may change, and tactics may evolve, but the goals do not. You need to build interest in your brand, drive potential customers to your site, convert them, and then convert them again and again. That will never change.
We leverage media buying to prospect for leads, build email lists for audience development, and nurture those audiences with email and SMS marketing. By continually building and nurturing a brand’s audience, we generate website visits that translate to sales, year after year, for our clients.
Our Approach
Channels We Serve
What Our Clients Say
“BKMedia Group helped our brand Freespirit Recreation hit our annual sales goals, and we saw 37% year-over-year growth – something I wasn’t sure would be possible! It was a pleasure to work with the BKMedia team. I give BK the highest praise to anyone asking and highly recommend them to anyone looking for an agency in the outdoor space.”
“This crew knows their stuff inside and out. From SMS campaigns to abandoned cart emails, and more, we’ve markedly expanded our capacity to reach our customers, and very much feel like BK Media understands our business and our goals. They’ve been an absolute pleasure to work with, and the results to date have been very impressive. Highly recommend.”
“BKMedia Group has been a key partner to help Alchemy Bikes grow 62% last year. Our conversion rate increased 3.3x and our email database grew 2.4x while our email open rate is +2.5x the outdoor & wilderness gear industry average. I recommend BK to challenger brands seeking to do a lot with finite time and resources.”
Our Guarantee
Low Risk, High Return
After the first 3 months, you’ll have our best-in-class digital marketing foundation infrastructure in place and ready for our team or your team to use, guaranteed, or you get your money back.
Our Expertise
For over 20 years, BK has been helping lifestyle brands find their place in the digital marketplace, and our proven track record has a history to back it up.
And best of all, there are no long-term contracts. If we don’t perform,
we don’t stick around
— it’s that simple.
Lead Acquisition
& Nurturing
Ads drive qualified traffic for new customer acquisition, email & SMS ensure customer retention by capturing zero & first-party data and serving customers an ideal experience.
Email Marketing/SMS Marketing
We develop email/sms forms to capture on-site leads, email/sms automations to convert leads, and email/sms campaigns to nurture leads and maintain engagement with both current and potential customers.
Media Buying
We manage Google advertising campaigns to drive bottom-of-funnel traffic from qualified searchers, and social advertising campaigns to drive top-of-funnel traffic, return traffic, and/or lead generation.
Attribution & Reporting
We track visits, actions, and conversions on-site, delivering customized reports with insights on performance analysis and strategic recommendations.
Our Amazing Team
Why Choose Us
After 22 years of servicing lifestyle brands, we generate website visits that translate directly into sales, year after year, for our clients. Our clients’ emails see 20% higher open rates, 100% higher click rates, 5x ROAS, and 200% higher conversion rates than industry averages. We can do the same for your brand. No long-term contracts, owner-operated and complete with a money-back guarantee.
Our Blog
How to Calculate BROAS Threshold and Ideal CAC as You Scale
As you work to scale your brand, how do you determine an ideal blended return on ad spend? Most business...
BK is Giving Back to the Great Outdoors
BKMedia Group is proud to announce our membership with 1% For The Planet. 1% for the Planet is a network...
Blueprint for a Healthy Digital Marketing Strategy in 2023
When planning your digital marketing strategy for 2023, consider where we are now and, more importantly, where we're headed. Whether...
Transforming Industrial Innovation Into Outdoor Recreation
Last weekend I was fortunate enough to cycle one of South Dakota’s truly hidden gems, the Mickelson Trail. This rail...
4 Trailblazing Female Business Owners Slaying the Game
It’s Women’s History Month and we’re all about uplifting women. Here are 4 of our female-lead clients and some advice they have for women coming up as entrepreneurs.
5 Badass Black Women Changing the Outdoor Industry
For Black History Month, kick off your celebration by honoring and supporting these trailblazing Black women who are revolutionizing the outdoor space.
2022 E-commerce Dates Every Marketer Needs to Know
Start your marketing strategy for the entire year with essential marketing strategies for each major holiday of the year. Here's what to include in your 2022 calendar.
The Benefits of User-Generated Content for Brands in 2022
Brands can increase sales and brand affinity by utilizing user-generated content (UGC) to create content, engage with customers, and build brand trust.
Surprising Ways to Boost Followers on Instagram, Facebook, and More
Looking to get more followers on your brand’s social media channels? Here’s how to leverage your paid and email channels to grow your social media followers fast.
Why Overlooking Organic Engagement Can Hurt Your Paid Social Strategy
Here’s why and how you need to engage on your social media platforms to boost the success of your organic and paid social media strategy.