Steuben Press is a printing press that provides self-published authors with online printing resources. The goal in redeveloping Steuben Press’s website was to give the brand an updated digital presence and recognition. The website needed interactive content to provide individuals with “the whole package” to compete with other major players in the self-publishing industry.
BKMedia Group designed and developed a new front-end marketing website, along with a custom quote calculator that visitors can use to calculate the cost of printing their book with Steuben Press. We also developed an online file upload tool for a one-stop-shop experience for after authors receive a quote. Since the relaunch, updates have been made to improve user engagement by streamlining the products, emphasizing the simplicity of the process, and adding additional guides and resources to the blog.
Since Steuben Press’s launch in 2014, the free online quote calculator increased incoming quotes from 2014 to 2015 by 240%. Overall website traffic and the number of unique website sessions has increased to over 90,000 annual sessions and 2,433 quotes in 2018 and boasts a conversion rate of 3.4%.
“We chose BK Media Group because we were looking for more than just another web design firm. Steuben Press needed a partner to understand where our company was and where we wanted to be. From the initial development stages of our killer new site, all the way through launch and online advertising, their team has met every challenge we presented, head on. They are true professionals, and have earned our trust time and again.”
— Adam Ellis, Steuben Press