In the digital marketing world, paid advertising plays a vital role in driving traffic to your site. And two heavy-hitters in any effective paid advertising strategy are paid social media advertising and search engine marketing (SEM).
Back when social media marketing first found its feet, it was all about your organic presence. Getting likes and followers was the key to success across social media platforms.  But thanks to changes in algorithms, new networks and user behavior, if you want to make your mark on social media, you need a bigger budget.
Have you ever read an article in which the author seems to drone on? By the end, you can’t even remember a thing you’ve just read? That can happen with a lot of writers. We love words — all of the words.
What’s the first thing you do in the morning? You might silence your alarm (more than a few times), check your email, the news, social media, the weather — all on your phone.
Last year was an interesting year for digital marketing. 
Optimizing your website to surface on search engine result pages (SERPs) is a great strategy to gain more traffic, establish expertise and build brand awareness.
After much anticipation, Twitter will now allow for tweets over its classic 140 character limit. As of Monday, Twitter is excluding photos, videos, GIFs, polls and quote tweets from the character limit and people are HYPED. 
The term "social media" can be all-encompassing. Between paid campaigns, organic content development and community management — not to mention all the platforms — it's challenging to know where to start or where to focus your efforts. It's natural to want to make sure each base is covered, but unless you have several team members dedicated strictly to social, it's important to identify and execute only the most valuable tactics for your account. So, where…
Presents. I love them. You love them. Show me someone who doesn't love presents. Whether it's Christmas, Hanukkah or birthdays, we live for the moments when we get to rip the wrapping paper off of silly things and have one more knick-knack we don't need, but really wanted. You know what is really similar to those nicely wrapped presents? Emails. I know most of you are saying “that's a lie, no one gets excited about…
You’ve heard it repeated time and time again: you need great content on your website. But having great content on your site is just the beginning. Sure, you might be rocking the blogging game, pumping out valuable information that engages and entertains your readers. But… what if you don't have any readers? If no one knows your content is out there, you're missing a big piece of the puzzle. Content development is only half of…
We talk about content a lot on this blog, and for good reason! Content (without going down the rabbit hole of quality over quantity) has been and continues to be one of the driving forces behind a healthy organic web presence. But as Brad recently detailed, content isn't just written words on your site. These days, content includes many different media that your visitors can read, view, click, download, and enjoy. No matter the format,…
We all want our websites to generate more leads or make more sales. That’s why we created them in the first place, to aid in the success of our business. But what can we do to make them better? Many of our clients’ businesses exist entirely online. They know the potential that exists and they understand that investing in SEO and CRO is key to a healthy and productive website. Specifically, SEO to build organic…
We love sports. I'm not talking about 'we' here at BKMedia Group, I'm talking about all of us. Americans, Canadians, Germans, Brazilians, everyone. We may not always love the same sport (or agree on what to call it), but there's no question that we love them. We buy clothes emblazoned with the logos of our favorite teams. We make special plans just to watch games. Hearts break when 'our player' gets traded or retires. And…
When you think of the term “website content,” what’s the first thing that pops into your mind? For most people it’s going to be words, articles, blog posts, or something of the like. While these are foundational elements of content for the web, thinking of content through this narrow lens can really limit your ability to serve up the right content to the right prospect.  In this day and age, not only does content need…
Back in 2013 we did a short series on web conventions—design and usability aspects that have become so deeply engrained in our collective web experiences that ignoring them risks a bad user experience. We discussed the logo, navigation, and your links and buttons, and while 2013 was a long time ago when it comes to the web, the conventions in those articles still hold true today. Familiarity does not always lead to convention, though. Simply…
We're always pushing our clients to boost the copy on the pages of their site and publish new pages by way of blog articles for the sake of search engine optimization. With each page of your site, though, there are smaller pieces that can be just as important as the content itself. You won't see meta tags on any website unless you're looking at the code, but when they do show up—on search engine results pages—they…
If you've ever dabbled in search engine optimization, you know it can be a complicated and time-consuming venture. When done correctly, consistently, and with white-hat tactics, however, you’ll see some extremely positive results from organic search engine optimization. Strong, organic search engine optimization is our #1 priority for every client. Whether starting from scratch with a new site or beginning redevelopment on an existing site, we stand by organic optimization as a long-term solution because…
The success of your opt-in form is not only vital for the achievement of your lead generation goals, but also plays a part in the overall success of your website or online business.
If you haven't already heard, Google is implementing a new update to its ranking algorithm today and the changes for mobile search results could be drastic for some sites. Across the web, it's even been referred to as "Mobilegeddon," though that is a bit of an overreaction.
Online marketing strategies make me think of high school. I mean, all the popular kids are using "clickbait" titles, so why shouldn't I use them to make me (or my blog) more popular? Every day, the headlines with the words "...You Won’t Believe What Happens Next" or "....The End Left Me in Tears" appear in your newsfeed over and over again, gaining thousands of clicks a day. We all know of websites like Elite Daily,…
Thanks to the internet, there are many opportunities for marketers to connect with their customers. There are home pages, landing pages, squeeze pages, banner ads, email distributions, pop ups, social media profiles, contact forms - the list goes on and on. Each of these touch points can be easily tracked by simply plugging those URLs into Google Analytics or and reporting on conversions associated with each channel.  But what about phone calls? How do we…
Have you been thinking about redesigning your website or have you recently undergone a website update? It's a big undertaking. In the process, it's likely that your site architecture, site organization, and structure of your entire website has changed to improve the user experience. What happens to the pages you moved or deleted? When a URL is changed or removed, all of the links pointing to that page break. Links establish credibility and improve search…
What is the purpose of your website? Is it a content-based website, like a blog or magazine? Do you sell products? Will users need to register for a class or event? Every website has a purpose, and it’s important your users know what it is, instantly.  In many cases, the site’s purpose may be to attract more traffic and hopefully convert your visitors to potential customers. In order to accomplish this, your website needs to…
Whether you’re working on a paper or building out a presentation for a client, I’ve found that starting with a project outline is a really valuable exercise. As a web designer I create outlines all the time for both new and existing projects; these outlines are known in the industry as wireframes. Like an outline, the wireframe is the skeleton or backbone that everything else like imagery and text is built upon. Without a skeleton…
The internet has been abuzz with talk about the upcoming film Star Wars: A Force Awakes and fans across the world can barely contain their excitement. I will be standing in line with the rest of you opening night, but I am pretty sure I can already predict the outcome of the upcoming film.  The Star Wars saga is, at its core, nothing more than the story of good vs. evil. So why all the…
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