Blog

At BKMedia Group, we love the great outdoors, a passion which gives us a deep appreciation for the tools, products, and services of our travel and outdoor clients.
It’s no secret that our favorite eCommerce platform is Shopify. Our clients have seen big sales increases when we’ve taken advantage of the online retail powerhouse’s features.
Everyone knows that a business blog will help boost your search engine rankings and drive more traffic to your site. But you may not know that your headlines matter just as much as your content.
Your website should tell a compelling brand story to engender trust with your audience. You can communicate your brand through the type of language, images, video, and graphics you use, and above all else, with your About Us page.
Here at BKMedia Group, one of our specialties is digital marketing for the travel industry.  We’ve developed travel and booking oriented websites and custom apps for clients such as Natural Selection and Off the Beaten Path. And we create engaging persona-driven content distributed through blogs and email campaigns to increase leads and boost conversions.
One big piece of a digital marketing strategy that some businesses overlook is content marketing. Content encompasses everything from the words on your website to your email copy to your eBooks and, of course, your blog.
Hope you’re ready to get dirty, because in this blog we’re getting in the weeds to teach you everything you need to know about UTM parameters.
Your website is live, your social media strategy is set, and you’re itching to check “digital marketing” off your list and watch reservation and contact forms start spilling into your inbox.
Email was introduced in 1972 as the first method of person-to-person contact online. Since then, it’s grown from a way to contact family and coworkers into much more than that. In fact, it plays a vital role in both B2C and B2B marketing strategies.
Any smart digital marketing strategy starts with knowing your audience personas and understanding how to get their attention. And an effective way to communicate with your target audiences is through keyword research. 
When you started your business, it was probably a pretty small affair — just you bent over the kitchen table into ungodly hours of the night, trying to bring your dream to life.
Any travel company operating in the 21st century knows that a robust digital marketing strategy is essential to reaching a wide audience of potential customers. That, of course, includes building a following on social media. 
You’ve probably heard that email marketing can be a powerful digital marketing strategy for your eCommerce business. (And if you haven’t, try this on for size: For every $1 you spend on email marketing, you can expect an average return of $38).
Last year saw a watershed moment for the Internet: more people are now browsing on their mobile phones than on desktops or laptops. 
BKMedia Group is proud to help world-class travel companies bring new customers to their online business.
If you work with a web developer to design, build, and maintain your company’s website, then your developer knows your company’s website like the back of their hand.
When you think of using social media, what comes to mind? Ceaseless new celebrity tweets? Endless pictures of your friends’ babies and dogs? 
Here at BKMedia Group, we believe in the power of marketing your travel business with video. It’s increasingly becoming the number one way to reach people on the internet. 
Google Analytics...just typing that is boring. Unless you’re a digital marketing nerd, which we totally are!
The internet is a competitive place for eCommerce — 2 to 3 million companies are out there trying to get people to buy what they’re selling at any given moment.
If you’re hoping to bring new customers to your business through your website, then you better believe it’s important to stay up-to-date with the latest trends in website design.
If you’re in the travel industry and aren’t prioritizing your social media game, you might as well as be living in the 90’s.
So when you started your e-commerce business, you may have idealized it a bit…just create a great product at a great price, tell the world about it, and watch the customers come flocking, right? 
Last year saw a watershed moment for the Internet: more people are now browsing on their mobile phones than on desktops or laptops.
When you started your business, it was probably a pretty small affair — just you bent over the kitchen table into ungodly hours of the night, trying to bring your dream to life.
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