By now, you’re probably sick of hearing about the GDPR, or the General Data Protection Regulation. Because if you’re an American business, you probably think it doesn’t apply to you. 
If you’re running an online store and don’t know what Shopify is, stop everything you’re doing. It’s time for your intervention.
If you’ve ever tried selling Christmas trees in July, then you’re familiar with the importance of seasonality and lead generation.
If you build it, they will come! Unless it takes forever to get in, that is. You’ve put a ton of work into building a beautiful website with engaging content. And you’ve driven users to your new site with strategic email and paid campaigns.
When Walt Disney opened his infamous Magic Kingdom theme park for the first time, it was a complete disaster. 
From paid ad campaigns to email marketing to your social messaging, the success of your marketing efforts all boils down to one thing: your words.
Ready to step up your digital marketing game, close some deals and “wow” your customers? It may be time to give CRM a shot.
If you’re a tech-savvy individual who loves keeping up on the latest digital trends, you’ve probably heard the news: Google Analytics 360 is going through some changes this summer.
You’ve tested Facebook ad after ad, boosted post after post and now you finally did it: you found a community of active Facebook followers. 
Are you still keeping track of your customers on a Rolodex? Do you scribble down new customer contacts on a napkin?
Is your SEO strategy bringing a river of steady traffic to your website? Or is it more like a trickle from a leaky faucet?
Tom and Jerry. Batman and Robin. Peanut butter and jelly. And now...
Over 50% of people tend to follow a brand on social media before making a purchase. Discover why you need to maintain a strong organic social media presence to support the success of your paid ads.
From building authority and trust to measuring social shares, discover the top 7 content marketing KPIs that will help you to track the impact of your content.
If you’re in the business of selling hot dogs, you wouldn’t want to park your stand out in front of a vegetarian yoga retreat. Or if your brand sources the best organic catnip this side of the Pacific, you wouldn’t try to target dog lovers on Facebook. 
If you’re tired of former QB Peyton Manning trying to sell you insurance or model Chrissy Teigen trying to bring McDonald’s back, you can blame the age-old marketing strategy of using celebrity spokespeople to brand-build.
Does your site’s traffic look more like an empty parking lot? Can the contacts in your email list be counted on fingers and toes?
Every savvy ecommerce platform knows it’s never too early to start strategizing for major money-making dates in the year ahead.
In 2018, Google will show a “NOT SECURE” warning when users land on any HTTP website with a text input field.
In the digital marketing world, paid advertising plays a vital role in driving traffic to your site. And two heavy-hitters in any effective paid advertising strategy are paid social media advertising and search engine marketing (SEM).
Back when social media marketing first found its feet, it was all about your organic presence. Getting likes and followers was the key to success across social media platforms.  But thanks to changes in algorithms, new networks and user behavior, if you want to make your mark on social media, you need a bigger budget.
Have you ever read an article in which the author seems to drone on? By the end, you can’t even remember a thing you’ve just read? That can happen with a lot of writers. We love words — all of the words.
What’s the first thing you do in the morning? You might silence your alarm (more than a few times), check your email, the news, social media, the weather — all on your phone.
Last year was an interesting year for digital marketing. 
Optimizing your website to surface on search engine result pages (SERPs) is a great strategy to gain more traffic, establish expertise and build brand awareness.
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