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Getting people interested in your brand doesn’t have to involve cold calling or spending a lot of money. Read on for free and cheap lead gen tips.
Boost SEO with these image alt text best practices. Tips on how to write image alt text, how to add alt text to images, and more.
With everyone staying at home, internet usage is up big time. This presents a digital content marketing opportunity for businesses trying to survive.
Everything you need to know about how to write the perfect meta title and description for improved search engine ranking.
Do you have website visitors loading their carts with items, only to abandon them before completing a purchase? Abandoned cart emails can help. Here’s how.
When A/B testing in digital marketing, how can you trust that one variation is truly better than the other? By calculating statistical significance. Don’t worry, it’s not that hard.
PPC generates higher quality leads, more conversions, and higher ROIs. But that’s not all. Here are the top 9 reasons you need to be focusing on PPC, like yesterday.
Shopify helps build commerce brands by not only providing an online “storefront,” but also by helping to create personal marketing plans, complete with a seemingly endless variety of features and apps. Learning to hone in on the best combination of these tools for your brand is the key to success on the platform.
Automation in digital marketing can save your company money. From content optimization and personalized offers to chatbots and predictive lead scoring, here’s how.
Every savvy ecommerce platform knows it’s never too early to start strategizing for major money-making dates in the year ahead.
Email platforms are offering more and more CRM features, making them a great way for small businesses to start scaling up their digital marketing efforts, one step at a time.
A/B testing has the power to improve your eCommerce website, increasing sales and saving money on marketing and development. But it comes with potential pitfalls.
Every outdoor brand needs a strategy for keeping customers happy and bringing in sales. CRM and email tools can both be useful for this. Find out which is right for you.
A guide to optimizing Facebook ads using visitor data from your Shopify Store, including how custom audiences, conversions, and events can increase sales.
Here are 11 tips of what to do and what to avoid when writing blog headlines to get more clicks, more shares, and higher search rankings.
From nailing the copy and design to using video to show off your employees, expertise, and more, here are our 7 tips to making an About Us page that rocks.
With retargeting ads, you can reach people who’ve expressed interest in your brand or products with custom-tailored content that corresponds to their intent, online behavior, and more.
The only guide you’ll need to understand URL tagging and how to properly define UTM parameters so you can improve your datasets and become an analytics rockstar.
Providing a welcome email series and regular newsletter is a great start to engaging travelers and building relationships with them from there.
Creating a custom email newsletter is easier than you might think, and it doesn’t involve a coding degree. Follow these simple instructions to create an email newsletter that tells the story of your business and stays true to your brand.
From the platform’s focus on visuals to the way its algorithms give your content more reach, here are 5 reasons that Pinterest is a must for travel companies.
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