Shopify helps build commerce brands by not only providing an online “storefront,” but also by helping to create personal marketing plans, complete with a seemingly endless variety of features and apps. Learning to hone in on the best combination of these tools for your brand is the key to success on the platform.
One big piece of a digital marketing strategy that some businesses overlook is content marketing. Content encompasses everything from the words on your website to your email copy to your eBooks and, of course, your blog.
Creating a custom email newsletter is easier than you might think, and it doesn’t involve a coding degree. Follow these simple instructions to create an email newsletter that tells the story of your business and stays true to your brand.