The internet is a competitive place for eCommerce — 2 to 3 million companies are out there trying to get people to buy what they’re selling at any given moment.
If you’re hoping to bring new customers to your business through your website, then you better believe it’s important to stay up-to-date with the latest trends in website design.
If you’re in the travel industry and aren’t prioritizing your social media game, you might as well as be living in the 90’s.
So when you started your e-commerce business, you may have idealized it a bit…just create a great product at a great price, tell the world about it, and watch the customers come flocking, right? 
As a business, you know the web is one of the most important tools you’ve got to reach new customers. This is especially true for travel agencies, where nearly half of all trips are booked online.
By now, you’re probably sick of hearing about the GDPR, or the General Data Protection Regulation. Because if you’re an American business, you probably think it doesn’t apply to you. 
If you’re running an online store and don’t know what Shopify is, stop everything you’re doing. It’s time for your intervention.
If you’ve ever tried selling Christmas trees in July, then you’re familiar with the importance of seasonality and lead generation.
If you build it, they will come! Unless it takes forever to get in, that is. You’ve put a ton of work into building a beautiful website with engaging content. And you’ve driven users to your new site with strategic email and paid campaigns.
When Walt Disney opened his infamous Magic Kingdom theme park for the first time, it was a complete disaster. 
From paid ad campaigns to email marketing to your social messaging, the success of your marketing efforts all boils down to one thing: your words.
Ready to step up your digital marketing game, close some deals and “wow” your customers? It may be time to give CRM a shot.
If you’re a tech-savvy individual who loves keeping up on the latest digital trends, you’ve probably heard the news: Google Analytics 360 is going through some changes this summer.
You’ve tested Facebook ad after ad, boosted post after post and now you finally did it: you found a community of active Facebook followers. 
Are you still keeping track of your customers on a Rolodex? Do you scribble down new customer contacts on a napkin?
Is your SEO strategy bringing a river of steady traffic to your website? Or is it more like a trickle from a leaky faucet?
Tom and Jerry. Batman and Robin. Peanut butter and jelly. And now...
Over 50% of people tend to follow a brand on social media before making a purchase. Discover why you need to maintain a strong organic social media presence to support the success of your paid ads.
From building authority and trust to measuring social shares, discover the top 7 content marketing KPIs that will help you to track the impact of your content.
If you’re in the business of selling hot dogs, you wouldn’t want to park your stand out in front of a vegetarian yoga retreat. Or if your brand sources the best organic catnip this side of the Pacific, you wouldn’t try to target dog lovers on Facebook. 
If you’re tired of former QB Peyton Manning trying to sell you insurance or model Chrissy Teigen trying to bring McDonald’s back, you can blame the age-old marketing strategy of using celebrity spokespeople to brand-build.
Does your site’s traffic look more like an empty parking lot? Can the contacts in your email list be counted on fingers and toes?
Every savvy ecommerce platform knows it’s never too early to start strategizing for major money-making dates in the year ahead.
In 2018, Google will show a “NOT SECURE” warning when users land on any HTTP website with a text input field.
In the digital marketing world, paid advertising plays a vital role in driving traffic to your site. And two heavy-hitters in any effective paid advertising strategy are paid social media advertising and search engine marketing (SEM).
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