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PPC generates higher quality leads, more conversions, and higher ROIs. But that’s not all. Here are the top 9 reasons you need to be focusing on PPC, like yesterday.
Shopify helps build commerce brands by not only providing an online “storefront,” but also by helping to create personal marketing plans, complete with a seemingly endless variety of features and apps. Learning to hone in on the best combination of these tools for your brand is the key to success on the platform.
Automation in digital marketing can save your company money. From content optimization and personalized offers to chatbots and predictive lead scoring, here’s how.
Every savvy ecommerce platform knows it’s never too early to start strategizing for major money-making dates in the year ahead.
Email platforms are offering more and more CRM features, making them a great way for small businesses to start scaling up their digital marketing efforts, one step at a time.
A/B testing has the power to improve your eCommerce website, increasing sales and saving money on marketing and development. But it comes with potential pitfalls.
Every outdoor brand needs a strategy for keeping customers happy and bringing in sales. CRM and email tools can both be useful for this. Find out which is right for you.
A guide to optimizing Facebook ads using visitor data from your Shopify Store, including how custom audiences, conversions, and events can increase sales.
Here are 11 tips of what to do and what to avoid when writing blog headlines to get more clicks, more shares, and higher search rankings.
From nailing the copy and design to using video to show off your employees, expertise, and more, here are our 7 tips to making an About Us page that rocks.
With retargeting ads, you can reach people who’ve expressed interest in your brand or products with custom-tailored content that corresponds to their intent, online behavior, and more.
The only guide you’ll need to understand URL tagging and how to properly define UTM parameters so you can improve your datasets and become an analytics rockstar.
Providing a welcome email series and regular newsletter is a great start to engaging travelers and building relationships with them from there.
Creating a custom email newsletter is easier than you might think, and it doesn’t involve a coding degree. Follow these simple instructions to create an email newsletter that tells the story of your business and stays true to your brand.
From the platform’s focus on visuals to the way its algorithms give your content more reach, here are 5 reasons that Pinterest is a must for travel companies.
More people are browsing the Internet on mobile devices than ever before. Sites that aren’t optimized to be mobile-friendly are more likely to see higher bounce rates and less conversions. Don’t let your business be a victim to out-of-date design. Learn how to make your site mobile-friendly today.
Live chat can help you communicate with all your online customers. With the power of automation, you can use it to increase conversions and overall sales.
Imagine using all the marketing perks social media has to offer to further your content marketing strategy. It can help you define an effective lead funnel, increase brand awareness and create a dialogue with your audience that helps build a sense of trust. Here are 3 easy ways to use social media to make the most of your content strategy.
Google holds the key to all the data you need to understand your visitors: why they visit, when they visit, what they like, and why they leave. But you can’t get that data without Google Analytics. Check out our list of 5 GA reports that’ll help you see where your site is struggling.
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