Author: Eric Palmer
Color Me Retail
Last week I wrote a blog detailing an apparent obsession with purple and teal in the world of professional American sports during the 1990's. (That, or I'm a graphic design conspiracy theorist.) While the color schemes of our favorite sports teams are very important to us fans, they can and do change; most of the time they are what they are solely out of tradition. Color can play a very important, if only subconscious role…
When Purple Ruled the World
Fads come and go. In my life, I saw corduroys, Tomagotchi, DigiMon and pogs blow up, and then fall by the wayside… and that was just in elementary school. Our tastes, no matter what topic we're talking about, are always changing. As a designer, one of the things that I have always paid attention to is color, and the 90's were a special time for sports in that regard.
Is Facebook Hiding Your Posts?
Facebook can be a great tool for businesses of any size to build community and reach their customers and clients. What many people don't realize is that it's constantly changing. Yes, every so often the site undergoes a major face-lift which is usually ill-received at first, yet the outcry is just as loud once the next update hits. But more often than these major overhauls, little things are changing all of the time.
Make Content Creation Easier on Yourself
Websites can be beautiful, and a well-designed site can definitely make an impression with visitors and customers. But when you get down to it the content on your website is much more important than those color blocks and images. Content is so valuable because it's not just read by those visitors, it's also read by search engines to determine what your site is about and when to show it. The problem is all that content…
6 Steps to Better Email Copy
Last month I wrote a lengthy post on the importance of writing good headlines, the idea being that it's often the only shot you have at convincing people to read your content. While the headline is the important first step, there obviously has to be some content to read within, whether it's a post or page on your site or an email. A well designed email is great, and even something we've come to expect,…
Use it or Lose it – Are You Making the Most of Social Media?
I've mentioned before that social media can be tricky; more often than not, each new site is hailed as the next big thing for every business, so people rush to create profiles on each one without learning how to use them properly. Soon, profiles languish and may as well star next to the kittens and puppies of an ASPCA commercial.While we don't actively offer social media services like account management, we're plugged in so we…
Web Conventions: Links & Buttons
Websites are all about clicking. OK well that's not completely true - a number of sites these days do some creative things with scrolling - but computers at their core are about seeing something and clicking it, whether you're using your finger or a cursor. Because of this, there are some important conventions surrounding all the clickable aspects of a website - standards that web users are used to and rely on for an intuitive…
Your Headline Sucks: Get More Readers with a Few Simple Changes
In the two years between college and joining BKMedia Group, I had a few different jobs that straddled the line of part-time and freelance. Most of these jobs ended up dealing heavily with social media and email marketing—I graduated in 2009 and these were the two biggest buzzwords in marketing at that time. As online communities like Facebook and Twitter grew in popularity and influence, businesses were told of the digital El Dorado that was…
Are Images Bringing Your Site Down?
Here at BKMedia Group our main focus is web design, development and internet marketing. We do, however, offer graphic design services as well, ranging from branding to print work and more traditional marketing.Oftentimes, our clients use us for a combination of these services, and one thing that usually causes a slight hang-up is images, specifically their sizes and resolutions.