SEO is not Witchcraft nor is it Voodoo. SEO is not pleasing Google's algorithm either. SEO is simple.
Thanks to industry leaders engaging in sites like SearchEngineLand and SEOmoz, you can see that optimizing a site, promoting content, generating interest and attracting links is pretty straightfoward. SEO just takes strategy, endurance and the client's support.
Some clients tell us, "do your magic" and we do, but casting spells and doing ritual sacrifice to the Google gods thankfully is not part of the equation!
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