One big piece of a digital marketing strategy that some businesses overlook is content marketing. Content encompasses everything from the words on your website to your email copy to your eBooks and, of course, your blog.
On your website, a high-quality and strategically-written blog is an important form of content marketing that can deliver the following benefits:
Writing blogs that cater to your target audience’s online keyword searches is a strong element to any good SEO strategy. The more closely your content aligns with search requests, the higher up your blog will appear in search results.
Statistics show that companies that blog more frequently see higher traffic to their website. That means more eyes on your brand, more clicks, and hopefully more conversions.
Your business blog is an opportunity to dive deep into various aspects of your industry. It’s a chance to show off your expertise and therefore generate credibility with your audience.
To build that trust, you’ve got to deliver relevant, consistent content that your audience will love. This comes as a result of persona development, a process of working out the values and challenges of each of the demographics of your potential customer base.
When we applied our persona development process to a dental insurance client’s blog, their site saw a 148% increase in traffic and a whopping 1,807% rise in completed quotes.
When your content speaks to an audience’s interest, they are more likely to engage with it. That means more traffic, more comments and more shares.
All of this direct engagement leads to more views and more leads. It’s basically free marketing, which is never a bad thing.
If done right, your business blog will put your brand in front of more eyes and help to build trust with relevant and helpful content that addresses your audience’s needs.
When all of those things click into place, you’ve got a recipe for increased sales. Maybe it’s not a direct click on your blog and then a purchase two minutes later, but you are building a connection that can eventually generate sales down the road.
When it comes to blogging, all platforms are not created equal.
There are a lot of ways to get your blog into the world, but few offer the flexibility and lead-generation capabilities of WordPress. That’s why it’s the world’s most popular blogging platform.
The power of WordPress comes from the fact that it’s free and totally open-source. This means that a global community of developers have created WordPress-compatible themes, tools, and plug-ins that address just about every need you can imagine.
WordPress is great for online business blogs for the following reasons:
When you’re building your WordPress blog, you need it to fit the aesthetic of your brand. WordPress offers thousands of free themes and just as many premium ones you can buy at affordable prices.
From there, you can dig deeper into the source code to customize your site to make it entirely your own. So when someone comes to your blog, they encounter a well-designed and professionally branded experience.
With WordPress, you don’t have to compromise the legitimacy of your brand with a cookie cutter website layout.
The open-source nature of WordPress has led to a huge library of plugins that everyone has access to. To date, there are over 55,000 of these tools that you can add to your WordPress blog to make it suit your specific needs.
Plugins cover everything from:
WordPress helps you make the most of your SEO strategy. The platform is built to be SEO-friendly from the start.
When you post a new article on your business blog, you create a link that has the potential to show up in online searches.
To improve the chance of your new post showing up in searches, WordPress will auto-create important search engine index indicators such as meta descriptions and title tags for each of your blog posts.
From there, you can easily change descriptions or tags and add SEO-friendly URLs and categories to each post for further optimization.
WordPress plugins make it super easy to link your blog to pretty much any third-party application you can imagine. This includes social media platforms, email marketing, analytics tools, and CRM software.
Some examples of third-party integrations that can help your WordPress blog include:
There may be many reasons you haven’t prioritized a business blog yet: It takes a lot of time to do it right, and you might not be sure how to create helpful, optimized content for your audience personas — let alone analyze how your posts are performing.
Coming up with your blog content strategy can be a full-time job in and of itself. That’s why at BKMedia Group, we have an expert Content Manager to do the heavy lifting for our client’s content strategy — from persona development to brand voice to blog strategy.
Our team of professional copywriters are trained in using industry-best blogging practices to craft content that both aligns with your individual brand voice, and boosts your SEO rankings using keyword research.
Then, our analytics expert uses advanced reports to look at key metrics to measure the impact of each piece of content. This allows us to continue to optimize content to increase leads and conversions.
In fact, our blogging approach for our client Carefree Dental led to a 384% increase in traffic to their site and a massive 47.5% boost in sales.
Want to see these kind of results for your online business? Learn more about our content marketing and development services »
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