Eric has been in retention marketing for several years, living in a converted school bus with his wife, mini Australian Shepherd, and cat. When he’s not traveling or adventuring, Eric is deep in client accounts and is constantly putting client results above all else. Eric joined BKMedia to get closer to the brands he loves!
Holiday shopping in 2025 looks nothing like it did a few years ago. Consumers are smarter, savvier, and harder to...
Tariffs aren’t just a supply chain or operations problem — they’re a marketing challenge, too. While operations teams focus on...
It’s 2025, and for many outdoor brands, the dust of the pandemic has settled—but the landscape has permanently changed. While...