Liz Wallace
Liz drives our clients’ success through innovative strategy and creativity. She has an international marketing and business development background with a Master’s in Marketing, allowing her to approach marketing from a unique and holistic perspective. Having lived and worked in China and Spain in recent years, Liz has managed email campaigns, media buying, and content marketing strategies for multiple international companies.
Other Articles
Smarter Holiday Ecommerce Strategies for 2025
Holiday shopping in 2025 looks nothing like it did a few years ago. Consumers are smarter, savvier, and harder to...
Tariffs, Pricing, and Perception: How Ecommerce Brands Should Adapt Their Marketing Strategy
Tariffs aren’t just a supply chain or operations problem — they’re a marketing challenge, too. While operations teams focus on...
Back to “Normal?” Navigating the Post-Pandemic Landscape as an Outdoor Brand
It’s 2025, and for many outdoor brands, the dust of the pandemic has settled—but the landscape has permanently changed. While...