The BK Blog
Why are You Throwing Your Marketing Dollars Away?
Everyone’s familiar with the old adage, “you have to spend money to make money.” There’s always some kind of investment involved before we can start raking in the dough, what’s important is keeping track of those numbers. Imagine you own a company that sells four different products. After your first order, you realize bookkeeping is hard and decide not to record anything. At the end of the month, you know that you’ve sold some stock,…
Google Battles to Overthrow the Type Tyrants
"Grumpy wizards make toxic brew for the evil Queen and Jack." If you used Google Fonts, you’d know exactly what that meant. Back in 2011 Google Fonts, then known as Google Web Fonts, released a directory of 19 licensed fonts that ranged from serif and san serif fonts to script fonts. Google believed that everyone should have access to quality typography to improve both their online and offline presence. The birth of Google Fonts opened…
Could Training Wheels be the Secret to Your 2014 Success?
A child sits uneasily on a bicycle, while a parent runs alongside, gently pushing them down the sidewalk, keeping the bike upright. Eventually, the parent has to let go and let the child succeed or fail on their own, but giving up that control, that security of safety, can be tough. Enter: training wheels. Even after the parent lets go, the child still has support to help them succeed. No parent has to give their…
Your Secret to Surviving Google’s New Search Algorithm
Few companies can claim to be as interconnected into the daily lives of their customers as Google. I use Gmail and Gchat, Youtube, Google Maps, Calendars, News, and Drive (previously Google Docs) on a daily basis, and I know I'm not alone. All of this was born from a simple search engine which grew with such popularity that their company name is now synonymous with internet search. It's interesting, in that sense, to consider how…
Find Your Mobile Wonderland – Responsive Design
When Alice first arrives in Wonderland, she's faced with a dilemma: she wants to enter the beautiful garden, but she can't even fit her head through the door. By drinking the little bottle marked 'Drink me' Alice is able to shrink down to a size where she can fit. Realizing she's now too small to lift the key, she eats the small cake marked 'Eat me' and grows again. Alice continues to shrink and grow…
Are the Changes You Make to Your Website Killing It?
Once upon a time, our company really built up the ease and advantages of using a content management system (or CMS, for short). As with much in our industry, however, it didn't take long before views started to change, which in turn led to a shift in the way we work. A number of our clients have excelled at using their content management systems and have been able to manage and update their sites successfully…
The Most Important Thing People Need to Know about Your Business
What does your website say about your business? Or better yet: what does your website say about your business... after someone has left it? It may seem like a dumb question with an easy answer, but there's more to it than simply "we sell and install car stereo equipment." Sure, if someone visits your site and that message makes it through, that's a step in the right direction, but not it's not everything. The internet…
Guest Post: Is Your Business Mobile Friendly?
The look and function of the Internet has changed dramatically within the last decade, and since it initially rose to prominence in the mid 1990s, there have been massive advances that we can't even really comprehend because they've happened so quickly. From slow, noisy dial-up to DSL and cable. From white, bulky desktops to sleek towers and flat-screen monitors. And from old, hefty cell phones that couldn't do anything but call people to hand-held computers…
Shut Up & Write: 90 Words Can Change Your Business
Since May of 2011, I've written over 31,000 words on this blog. That may seem like a lot of content, but in the grand scheme of things, it's not very much. The average novel is 60K - 100K words in length, meaning I'm only halfway to my first book. Break it down and I've averaged just 89 words of content development per day since January of this year. Obviously, the actual creation was much more…