Credible Cyclist was created to serve as a resource for trail and gear reviews. The former website lacked brand recognition and an interactive way for visitors to actively engage with the content. Outside of reading the posts, visitors could not browse galleries, view trail details or subscribe for updates.
We started by creating a new brand for Credible Cyclist, which included mood boards, logo ideation, and new brand assets. Our team then built out a new user experience to promote content engagement. An interactive map was developed for visitors looking for cycling trails across the country. Each trail includes a personal review by the owner along with elevation graphs, key trail metrics, a large gallery, and a GPX file download.
With the new branding, UI/UX design, interactive map, and a growing collection of site content, Credible Cyclist have managed to expand their following and build their email list, furthering their reach and developing brand equity.
“I am really excited about the website and I have 50 new subscribers! I have never had subscribers before and I have never felt like I could serve them in the capacity I know I can now! I am looking forward to building and growing Credible Cyclist! The Logo Sticker is a big hit, the Interactive map is also a big hit. I cannot thank you enough for the help with bringing my rebranding to life!”
— Brian Kohen, Owner