Author: bkmediagroup1
How to Leverage Your LinkedIn Profile to Expand Your B2B Clientele
If your LinkedIn is lacking you’re likely missing out on endless opportunities. Here’s why, and how you can leverage your LinkedIn profile to help grow your business clientele.
How Outdoor Brands Can Use Pinterest to Boost Organic Presence
Discover how you to build an effective Pinterest strategy for your outdoor brand, from developing personas to effective posting to important KPIs.
5 Reasons a Shopify Store Is Ideal for Social Media Advertising
Back when social media marketing first found its feet, it was all about your organic presence. Getting likes and followers was the key to success across social media platforms. But thanks to changes in algorithms, new networks and user behavior, if you want to make your mark on social media, you need a bigger budget.
Mobile-First Design: Why It Really Needs to Come First
Mobile-first isn’t just mobile-friendly. It’s a design philosophy and needs to be at the core of any digital strategy.
5 Ways to Improve Organic Search
Optimizing your website to surface on search engine result pages (SERPs) is a great strategy to gain more traffic, establish expertise and build brand awareness.
The Next Generation of Tweets Is (Finally) Here
After much anticipation, Twitter will now allow for tweets over its classic 140 character limit. As of Monday, Twitter is excluding photos, videos, GIFs, polls and quote tweets from the character limit and people are HYPED.
How to Frame Your New Client’s Social Strategy
The term "social media" can be overwhelmingly all-encompassing. Between paid campaigns, organic content development, and community management—not to mention all the different platforms—it's challenging to know where to start or where to focus your efforts. It's natural to want to make sure each base is covered, but unless you have several team members dedicated strictly to social, it's important to identify and execute only the most valuable tactics for your account. So, where to begin?
Want the Secret to Sales? It Could Be Your Content
We all want our websites to generate more leads or make more sales. That’s why we created them in the first place, to aid in the success of our business. But what can we do to make them better? Many of our clients’ businesses exist entirely online. They know the potential that exists and they understand that investing in SEO and CRO is key to a healthy and productive website. Specifically, SEO to build organic search traffic and CRO to improve target behaviors such as making a purchase.
How to Improve Your Marketing With Call Tracking
Thanks to the internet, there are many opportunities for marketers to connect with their customers. There are home pages, landing pages, squeeze pages, banner ads, email distributions, pop ups, social media profiles, contact forms - the list goes on and on. Each of these touch points can be easily tracked by simply plugging those URLs into Google Analytics or and reporting on conversions associated with each channel. But what about phone calls? How do we…