BKMedia Group

Grow Your Sales with the New Salesforce + Google 360 Integration

Written by  on May 15, 2018

Tom and Jerry. Batman and Robin. Peanut butter and jelly. And now...

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Salesforce and Google Analytics 360.

Okay, so it might not have the same ring to it. But the new integration between Google and Salesforce is still an exciting partnership with a ton of amazing potential for businesses who want to grow their sales online.

This new integration will let you connect these two powerful tools, helping to bridge the gap between your offline sales data and your online web analytics.

Good data is essential to figure out which of your business efforts and marketing campaigns are working, and which ones could use a boost. 

Armed with these insights, you can make strategic decisions on how to reach new customers and grow your bottom line.

Before this powerful partnership between Google Analytics 360 and Salesforce, many companies have a huge blind spot in their data: they don’t have an easy way to track their offline sales back to the online marketing activities that generated those leads.

But with the new integration, you’ll be able to shine a light on that blind spot and track your customers from their first online visit to when they seal the deal.

At BKMedia, we’re psyched about the potential here. We know from experience the value that can come from integrating your email data with other third-party tools. (Like how we increased one company’s sales 2,882% by integrating their ecommerce and email marketing services.)

If you’re new to understanding Salesforce, Google Analytics 360, or how these marketing tools work together, we’ll give you the lowdown how this new partnership can provide your company with actionable insights and help you grow your sales.

What Are Salesforce and Google Analytics 360?

Salesforce is a powerful customer relationship management (CRM) platform made for medium-to-large companies. 

Salesforce stores your prospect and customer information, and provides a suite of tools (including an advanced email marketing service) to help drive more leads, convert more of leads into customers and provide the support to keep your customers happy.

Google Analytics 360 is an analytics platform that gives you valuable insight into your leads and customers. It can help you learn more about who your customers are, where they’re coming from, and which touchpoints are nudging them toward a purchase. 

To sum it up, Salesforce gives you the tools you need to attract and close more leads. Google Analytics 360 arms you with actionable insights about your business that you can use to drive sales.

4 Ways You Can Benefit from This Integration

With this new meeting of the minds, Salesforce and Analytics 360 can share data back and forth, which improves the effectiveness of both tools and gives you even greater insights into your sales & marketing efforts.

Here are 4 ways the partnership between Google Analytics 360 and Salesforce can improve your business:

1: Use Offline Sales Data to Optimize Your Online Marketing

With search engine marketing platforms like Google Adwords or DoubleClick,  success depends on being able to track your results back to the keywords and ads that are generating the most sales. 

This type of tracking is easy for ecommerce stores. But if your company sees a lot of offline sales processes, you’re at a big disadvantage when it comes to optimizing your SEM campaigns.

Thanks to this new integration, you can now automatically import your Salesforce data back into Analytics 360, showing you which marketing efforts are generating the most sales.

2: Get A Deeper Understanding of Your Leads & Customers

Data between these two platforms don’t drive on a one-way street. You can send advanced data insights from Analytics 360 back to Salesforce, too.

This means that your sales team will gain access to more information about your leads, which they can use to help improve sales presentations and closing ratios.

3: Create Advanced Audiences for Better Online Targeting

Now that Analytics 360 and Salesforce are BFFs, you’ll be able to track audiences as they move down the buyer funnel.

For example, you can create an audience list inside Analytics 360 made up of qualified leads from Salesforce, and then use Adwords to reach a wider audience of similar people — people who are more likely to be interested in what you’re selling.

4: Measure & Optimize Your Marketing Across the Entire Customer Journey

The integration will provide a more complete understanding of your marketing efforts.

You’ll be better equipped to figure out what’s working and what’s not so you can scale up your most effective customer-generating campaigns.

And you’ll be able to apply these insights across your entire marketing strategy to optimize your website, improve your offline direct marketing campaigns and more.

Want the Results (Without the Work)?

If you’re like most marketing managers, you’re looking for a leg up on the competition. And at the same time, you’re already up to your ears in work. 

Does the thought of figuring out how to set up yet another complex system like Salesforce or Analytics 360 have you retching? We’ve got you.

BKMedia is here to champion your digital marketing efforts. Our team of experienced marketing pros has the technical expertise to set up all the complicated analytics & integrations to get your digital ducks in a row. 

Once that’s complete, we know which levers to pull inside your marketing campaigns to improve your sales more and more over time.

We have a long history of growing revenue through improved email marketing and CRM optimization (see how we increased email conversion rates for one company by 254%), and we know we can help you too by providing strategic, trustworthy marketing with a great ROI.

So if you want some help kicking your results up a notch by combining the world’s most powerful CRM with next-level analytics & insights, reach out for a free strategy session >  

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