Author: Patty McCrystal

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2022 E-commerce Dates Every Marketer Needs to Know

Start your marketing strategy for the entire year with essential marketing strategies for each major holiday of the year. Here's what to include in your 2022 calendar.


2021 E-commerce Dates Every Marketer Needs to Know

Every savvy ecommerce platform knows it’s never too early to start strategizing for major money-making dates in the year ahead.


How To Boost SEO With Image Alt Text: Best Practices

Boost SEO with these image alt text best practices. Tips on how to write image alt text, how to add alt text to images, and more.


Why Content Marketing Matters Now More than Ever

With everyone staying at home, internet usage is up big time. This presents a digital content marketing opportunity for businesses trying to survive.


How to Write Metadata to Boost Your Search Rankings

Everything you need to know about how to write the perfect meta title and description for improved search engine ranking.


How to Make Abandoned Cart Emails That Actually Work

Do you have website visitors loading their carts with items, only to abandon them before completing a purchase? Abandoned cart emails can help. Here’s how.


What Does Statistical Significance Mean (in English?)

When A/B testing in digital marketing, how can you trust that one variation is truly better than the other? By calculating statistical significance. Don’t worry, it’s not that hard.


9 Reasons You Need to Hire a PPC Agency ASAP

PPC generates higher quality leads, more conversions, and higher ROIs. But that’s not all. Here are the top 9 reasons you need to be focusing on PPC, like yesterday.


4 Ways to Increase Conversions by Choosing the Best Shopify Email Templates

Shopify helps build commerce brands by not only providing an online “storefront,” but also by helping to create personal marketing plans, complete with a seemingly endless variety of features and apps. Learning to hone in on the best combination of these tools for your brand is the key to success on the platform.