BKMedia Group

Why Your Content Strategy Needs a Professional Copywriter

Written by  on Aug 20, 2018

From paid ad campaigns to email marketing to your social messaging, the success of your marketing efforts all boils down to one thing: your words.

content-strategy-professional-copywriter

Your content is the core of your business. Although most of us probably fancy ourselves as great wordsmiths with incredible blogs to prove it, the fact of the matter is, most of us aren’t. 

If we were, we’d be professional copywriters.

A professional copywriter can turn your poorly-trafficked blog or website into a rich landscape of alluring and captivating homepage copy, rolling hills of illustrative product pages, and endless streams of oft-read and widely-shared blog posts (can you picture it now?)

But your content should do more than captivate your audience. It should also improve your organic search rankings with keyword optimization, so you can drive interested leads to your site. 

Which is something few of us know how to do except (you guessed it), professional copywriters.

Don’t waste time writing another unread blog post or underwhelming home page. Here’s how a professional copywriter can make your content strategy more effective, so you can drive more people to your site and keep them coming back for more.

Keep Credibility and Authority

You’re great at what you do. But unless your business is professional writing or copywriting, you may not be a grammar and punctuation powerhouse.

You want your site and blog content to show that your brand is an authority on your industry, both to your site visitors and to Google. 

If your company’s blog or site copy has spelling or punctuation errors, it can detract from your business’ credibility with site visitors. 

Not to mention how messy writing can distract from the actual message you’re trying to get across. 

Plus, search engines are spelling and grammar sensitive. So clean and professional copy gets higher rankings.

Don’t let something as easily preventable as spelling and grammar errors distract from your expertise. Let a professional copywriter take care of the wordcraft, so you can focus on running your business.

Quality Content is Queen

Want to know the best way to get both Google search crawlers and your audience to love you? 

Make sure every page on your site is full of engaging and well-crafted content. 

To drive users to your site and keep them coming back, your copy needs to be captivating and exciting. 

It should elicit an emotional response from your reader, and drive them to take action—whether that’s to read a blog, sign up for your newsletter or get a quote on your product or service.

A professional copywriter understands how to strike the perfect balance between marketing your product and brand and telling a great story about your business.

Not only that, but Google’s algorithm looks for high-quality, relevant content that provides authoritative information.

Build Up Your Blog

Did you know over 409 million people read more than 23.7 billion pages every month? 

Or that users find blogs to be one of the most trustworthy sources of information online?

Your blog is an important entry point to get new users to your site. And once they’re there, your blog should show your visitors you care about providing content that benefits them, rather than just trying to push a sale. This builds brand trust and loyalty.

According to Hubspot, companies that produced 16 posts or more every month saw more than 4 times as much traffic as those who posted between 0 and 4 times. 

Not only does your blog need to provide engaging and educational content for your target audience, but it needs to be regularly updated to show visitors that your business is current and active.

But many business owners don’t have the time to keep their blog updated as often as they should.

A professional copywriter can take the reins on your blog and make sure your company is producing top-notch content at a cadence that can put you ahead of your competitors.

Support Your SEO Efforts

Great content does more than just attract and retain site visitors. It also boosts your organic SEO rankings.

SEO-driven content makes it easier for your site to be found on Google through the strategic use of relevant keywords and phrases in your on-site copy.

SEO-targeted copywriting utilizes SEO best-practices like ensuring that your content contains the right keywords to optimize your Google ranking and make you more visible to qualified leads. 

If SEO-drive content sounds like gibberish to you, don’t sweat it. Copywriters are pros at crafting SEO-targeted copy that helps boost your search rankings.

Plus, Google penalizes sites for duplicate content. A professional copywriter will make sure there are no duplications in language or even product details across your site.

How to Hire a Professional Copywriter

Now that you’ve realized what you’ve been missing without a professional copywriter, don’t sweat it. 

BKMedia just so happens to be staffed with a fierce content team who are pros at identifying your target audience, crafting a strategic and SEO-driven content calendar, and drafting conversion-oriented blogs that’ll keep your users thirsty for more.

Learn more about our content marketing philosophies, and feel free to contact us to get the conversation started about how we can revolutionize your brand’s content strategy to attract and retain more leads today >

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