The BK Blog
How to Integrate Shopify with Facebook for More Effective Ads
A guide to optimizing Facebook ads using visitor data from your Shopify Store, including how custom audiences, conversions, and events can increase sales.
How to Write Blog Headlines That Don’t Suck
Here are 11 tips of what to do and what to avoid when writing blog headlines to get more clicks, more shares, and higher search rankings.
Is Your Company’s “About Us” Page Working For You?
From nailing the copy and design to using video to show off your employees, expertise, and more, here are our 7 tips to making an About Us page that rocks.
How to Hook Travel Customers with Retargeting Ads
With retargeting ads, you can reach people who’ve expressed interest in your brand or products with custom-tailored content that corresponds to their intent, online behavior, and more.
How a WordPress Blog Can Boost Your Online Business
One big piece of a digital marketing strategy that some businesses overlook is content marketing. Content encompasses everything from the words on your website to your email copy to your eBooks and, of course, your blog.
Make the Most of Your Marketing with UTM Parameters
The only guide you’ll need to understand URL tagging and how to properly define UTM parameters so you can improve your datasets and become an analytics rockstar.
The Key to Finding Travelers? A Welcome Email Series and Newsletter
Providing a welcome email series and regular newsletter is a great start to engaging travelers and building relationships with them from there.
3 Steps to Create a Custom Email Newsletter (And Why You Should)
Creating a custom email newsletter is easier than you might think, and it doesn’t involve a coding degree. Follow these simple instructions to create an email newsletter that tells the story of your business and stays true to your brand.
6 Tips to Nail Your Keyword Research Strategy for SEO & SEM
Any smart digital marketing strategy starts with knowing your audience personas and understanding how to get their attention. And an effective way to communicate with your target audiences is through keyword research.