The BK Blog
Your Website is More Than One Page, Right? Treat it That Way.
Here at BKMedia Group, web design is a big part of what we do. We strive to make the best sites for all of our clients whether they want to sell products, promote events, or just inform people. We've always got our ear to the ground for what's new in the online world, but our clients work in other fields and oftentimes things change too fast for them keep up. Recently, a couple facts caught…
Your Website Doesn’t Convert. Find Out Why.
What is the point of your website? What do you do you need or want it to do for you? It seems like an obvious question; most people would have an answer like “lead generation” or “to sell products.” While these may be end goals, there are many steps between someone’s first visit to your site and completion of such goals. Your job is to move them through the site with as little resistance as…
Your Secret to Surviving Google’s New Search Algorithm
Few companies can claim to be as interconnected into the daily lives of their customers as Google. I use Gmail and Gchat, Youtube, Google Maps, Calendars, News, and Drive (previously Google Docs) on a daily basis, and I know I'm not alone. All of this was born from a simple search engine which grew with such popularity that their company name is now synonymous with internet search. It's interesting, in that sense, to consider how…
Your Next Big Marketing Weapon: Landing Pages & Squeeze Pages
If you've ever sat down with an internet marketer, it's likely that you heard one of two terms (not to mention myriad acronyms) over the course of the conversation: Landing Page and/or Squeeze Page. Odds are you smiled, nodded, and let the conversation continue for fear of opening up another can of worms by asking "wait, what does that mean?" To be honest, we can't blame you… we've had meetings with us, too.
Your Headline Sucks: Get More Readers with a Few Simple Changes
In the two years between college and joining BKMedia Group, I had a few different jobs that straddled the line of part-time and freelance. Most of these jobs ended up dealing heavily with social media and email marketing—I graduated in 2009 and these were the two biggest buzzwords in marketing at that time. As online communities like Facebook and Twitter grew in popularity and influence, businesses were told of the digital El Dorado that was…
You’re Missing a Major Chunk of Your Audience. Here’s What To Do About It
According to the Baymard Institute, 67.91% of all shopping carts end up abandoned - that’s HUGE! For online retailers, it’s time to take some of that back. In the old days, we had to broadcast promotions in a wide range of media, hope our message got in front of the right audience, and hope people took action. With early analytics, though, we really only got quality metrics on those who completed the process. Without information…
WordPress: The Travel Marketing LeadGen Tool of Your Dreams
As a business, you know the web is one of the most important tools you’ve got to reach new customers. This is especially true for travel agencies, where nearly half of all trips are booked online.
Why Your Website Needs to Be Updated in 2019
If you’re hoping to bring new customers to your business through your website, then you better believe it’s important to stay up-to-date with the latest trends in website design.
Why Your Marketing Strategy Needs Personas
Discover what personas are, how to develop them for your brand, and how you can use them to create more engaging content and more persuasive, compelling ads.