The BK Blog
Why Your Content Strategy Needs a Professional Copywriter
Although most of us probably fancy ourselves as great wordsmiths with incredible blogs to prove it, the fact of the matter is, most of us aren’t. A professional copywriter fuses expert wordsmithing with the best SEO practices to drive more interested leads to your site and keep them coming back for more.
Why You Need Strong Organic Social for Your Paid Ads to Succeed
Paid social advertising allows you to reach a wide audience of new users. But simply reaching a new audience isn’t enough to achieve all your business goals. Over 50% of people tend to follow a brand on social media before making a purchase. Discover why you need to maintain a strong organic social media presence to support the success of your paid ads.
Why Slow Load Speed is Suicide for Your Site
If you build it, they will come! Unless it takes forever to get in, that is. You’ve put a ton of work into building a beautiful website with engaging content. And you’ve driven users to your new site with strategic email and paid campaigns.
Why PDFs Rule the Digital World
As someone who works on a computer all the time, I have quite the fondness for PDFs. We use them constantly in both web and print work, and they allow us to accomplish different things depending on the situation. On the web, PDFs are ideal for sharing documents with visitors that might need to be printed or downloaded, and they can even contribute to your SEO goals, if created properly. As with almost everything, though,…
Why Overlooking Organic Engagement Can Hurt Your Paid Social Strategy
Here’s why and how you need to engage on your social media platforms to boost the success of your organic and paid social media strategy.
Why Outdoor Retailers Must Plan Black Friday Cyber Monday Campaigns Well in Advance
For online retailers in the outdoor industry, the Black Friday Cyber Monday (BFCM) weekend represents a significant sales opportunity. However,...
Why Leveraging Discounts Can Give Your Business a Competitive Edge
Consumers today have an infinite amount of information at their fingertips. Amid the sea of brands and products they have...
Why Do People Doubt SEO?
If you've ever dabbled in search engine optimization, you know it can be a complicated and time-consuming venture. When done correctly, consistently, and with white-hat tactics, however, you’ll see some extremely positive results from organic search engine optimization. Strong, organic search engine optimization is our #1 priority for every client. Whether starting from scratch with a new site or beginning redevelopment on an existing site, we stand by organic optimization as a long-term solution because…
Why Content Marketing Matters Now More than Ever
With everyone staying at home, internet usage is up big time. This presents a digital content marketing opportunity for businesses trying to survive.