The BK Blog
Web Conventions: Links & Buttons
Websites are all about clicking. OK well that's not completely true - a number of sites these days do some creative things with scrolling - but computers at their core are about seeing something and clicking it, whether you're using your finger or a cursor. Because of this, there are some important conventions surrounding all the clickable aspects of a website - standards that web users are used to and rely on for an intuitive…
Web Conventions: Creating a User-Friendly Navigation
Conventions are the way web users expect a site to look or work. When it comes to navigation, there's freedom in some decisions, while others should stick to the status quo.
Want To Generate More Online Leads? Here’s How
Getting people interested in your brand doesn’t have to involve cold calling or spending a lot of money. Read on for free and cheap lead gen tips.
Want the Secret to Sales? It Could Be Your Content
We all want our websites to generate more leads or make more sales. That’s why we created them in the first place, to aid in the success of our business. But what can we do to make them better? Many of our clients’ businesses exist entirely online. They know the potential that exists and they understand that investing in SEO and CRO is key to a healthy and productive website. Specifically, SEO to build organic search traffic and CRO to improve target behaviors such as making a purchase.
Want More Organic Traffic? Here’s Why You Need to Optimize Your Content for User Intent
Want to show up on the first page of Google results? Then you’ll need to optimize your content for user intent. Find out what user intent is, why it’s so important, and how to optimize your content for a better user experience and improved SEO.
Use it or Lose it – Are You Making the Most of Social Media?
I've mentioned before that social media can be tricky; more often than not, each new site is hailed as the next big thing for every business, so people rush to create profiles on each one without learning how to use them properly. Soon, profiles languish and may as well star next to the kittens and puppies of an ASPCA commercial.While we don't actively offer social media services like account management, we're plugged in so we…
Use Evergreen Content to Reach New Audiences on Social Media
In the last few years there has been some controversy on the topic of republishing your content multiple times on social media. Some people advocate for always creating fresh new content to share, while others see the value in reposting quality, evergreen content. As you can imagine, there are strong feelings on both sides. Here at BK, while we believe in the power of fresh content, we're also in favor of reposting content and commonly…
Travel Marketing Without Live Chat? Think Again.
Live chat can help you communicate with all your online customers. With the power of automation, you can use it to increase conversions and overall sales.
Transforming Industrial Innovation Into Outdoor Recreation
Last weekend I was fortunate enough to cycle one of South Dakota’s truly hidden gems, the Mickelson Trail. This rail...