The BK Blog
The Key to Finding Travelers? A Welcome Email Series and Newsletter
Providing a welcome email series and regular newsletter is a great start to engaging travelers and building relationships with them from there.
The Inside Scoop on How to Boost Your Outdoor Brand’s TikTok Presence
What do wilderness cooking videos, choreographed dances, and ice skating videos have in common? They’ve all helped outdoor brands find success onTikTok. Here’s how.
The Front-End Website Development Checklist: 105 Things to Test & Verify Before You Launch Your Site
If you’re launching a new website or a major site redesign, it’s essential to thoroughly test your new site for errors and issues before you go live. Here are 105 of the most important tests to run before you launch your new site.
The Difference Between SEM and Paid Social Media Advertising (And Why You Need Both)
Here’s how paid social advertising and SEM work together to guide your lead from their initial interest to their decision to buy.
The Big Ten Gets Bigger
On Monday it was officially announced that the University of Maryland would be joining the Big Ten Conference, and it's fully expected that Rutgers will make a similar announcement later today (NOTE: They just did). This is the second expansion of the Big Ten in just 2 years, with Nebraska joining in 2011, brining the total number of schools to 14 by 2014. From a branding perspective, this move could hurt the conference.
The Benefits of User-Generated Content for Brands in 2022
Brands can increase sales and brand affinity by utilizing user-generated content (UGC) to create content, engage with customers, and build brand trust.
The 5 Google Analytics Reports You Need to Make Your Website Rock
Google holds the key to all the data you need to understand your visitors: why they visit, when they visit, what they like, and why they leave. But you can’t get that data without Google Analytics. Check out our list of 5 GA reports that’ll help you see where your site is struggling.
Taking Branding to New Heights
We usually write about design-related topics, due to the fact that it's what fills our days (And nights. And dreams. And nightmares.) but sometimes we just have to post about something we think is really cool... and Red Bull Stratos is one of those things. If you're actually using the internet and reading this blog we shouldn't have to explain what Red Bull is to you, but you probably haven't heard of Stratos. Red Bull…
Surprising Ways to Boost Followers on Instagram, Facebook, and More
Looking to get more followers on your brand’s social media channels? Here’s how to leverage your paid and email channels to grow your social media followers fast.