The BK Blog
Negative Space: The Final Frontier?
Today marks the launch of the space shuttle Atlantis, and the final mission of the 30 year shuttle program. NASA's not giving up on space exploration, but they're retiring the shuttles to both focus on more unmanned exploration, and design the next generation of spacecraft.
Navigating the Off-Season: Marketing Strategies for Outdoor, Overlanding, and Camping Brands
The world of outdoor adventure, overlanding, and camping is fueled by the passion for exploration, nature, and the thrill of...
Mobile-First Design: Why It Really Needs to Come First
Mobile-first isn’t just mobile-friendly. It’s a design philosophy and needs to be at the core of any digital strategy.
Mastering Black Friday Cyber Monday Campaigns: Strategies for Outdoor Retail Brands
Black Friday Cyber Monday (BFCM) has become a pivotal period for businesses across various industries, and the outdoor retail sector...
Make the Most of Your Marketing with UTM Parameters
The only guide you’ll need to understand URL tagging and how to properly define UTM parameters so you can improve your datasets and become an analytics rockstar.
Make Content Creation Easier on Yourself
Websites can be beautiful, and a well-designed site can definitely make an impression with visitors and customers. But when you get down to it the content on your website is much more important than those color blocks and images. Content is so valuable because it's not just read by those visitors, it's also read by search engines to determine what your site is about and when to show it. The problem is all that content…
Leggo My Logo
It's always said that "imitation is the most sincere form of flattery," which is how you can tell that Jim really does like Dwight. But when it comes to design, you have to be careful just how closely you imitate... And taking someone else's work, claiming it as your own, and then selling it is a far cry either imitation or flattery.
James Earl Jones Lied to You
“If you build it, they will come.” Sure, sure, that’s not even the right line,* but much like another often-misquoted (into fans) line of his from Star Wars**, it’s so deeply ingrained in our movie vernacular that changing it now is impossible. Jones’ character, Terrance Mann, truly believed that Kevin Costner’s corn-field baseball diamond would attract visitors–even if they didn’t know why–helping him stave off bankruptcy and allow him to keep his house. In the…
It’s Mobile or Bust: Are You Ready for Google’s New Algorithm?
If you haven't already heard, Google is implementing a new update to its ranking algorithm today and the changes for mobile search results could be drastic for some sites. Across the web, it's even been referred to as "Mobilegeddon," though that is a bit of an overreaction.