The BK Blog
Why are You Throwing Your Marketing Dollars Away?
Everyone’s familiar with the old adage, “you have to spend money to make money.” There’s always some kind of investment involved before we can start raking in the dough, what’s important is keeping track of those numbers. Imagine you own a company that sells four different products. After your first order, you realize bookkeeping is hard and decide not to record anything. At the end of the month, you know that you’ve sold some stock,…
Why A/B Testing Makes for Better Websites (and What to Be Careful Of)
A/B testing has the power to improve your eCommerce website, increasing sales and saving money on marketing and development. But it comes with potential pitfalls.
When Purple Ruled the World
Fads come and go. In my life, I saw corduroys, Tomagotchi, DigiMon and pogs blow up, and then fall by the wayside… and that was just in elementary school. Our tastes, no matter what topic we're talking about, are always changing. As a designer, one of the things that I have always paid attention to is color, and the 90's were a special time for sports in that regard.
What to Do Before You Report Site Issues to Your Developer
If you work with a web developer to design, build, and maintain your company’s website, then your developer knows your company’s website like the back of their hand.
What Is A 301 Redirect & Why Is It So Important?
Have you been thinking about redesigning your website or have you recently undergone a website update? It's a big undertaking. In the process, it's likely that your site architecture, site organization, and structure of your entire website has changed to improve the user experience. What happens to the pages you moved or deleted? When a URL is changed or removed, all of the links pointing to that page break. Links establish credibility and improve search…
What is ‘Meta Information’ and Why Should I Care?
Meta information can be confusing at the best of times. We take it back to basics, explaining everything you need to know.
What Does the Future Hold for Trade Shows?
We didn't have a blog last week, in part because I was out of town. Yes, the internet extends further than the confines of our Longmont office, but I was sufficiently occupied away from the computer. Friday through Wednesday I was traveling and working at the National Investor Relations Institute (NIRI) conference for a client in Hollywood, FL. Over the course of the show, I was constantly on the floor viewing the different displays, looking…
What Does Statistical Significance Mean (in English?)
When A/B testing in digital marketing, how can you trust that one variation is truly better than the other? By calculating statistical significance. Don’t worry, it’s not that hard.
Web Conventions: The Logo
If the word "STOP" was suddenly removed from stop signs everywhere... you'd still understand what that giant red octagon was telling you to do, right? But if the shape changed to a square, or the color to blue, you'd be a little more cautious, wouldn't you? You could figure it out soon enough, but there would most likely be a moment of confusion. Over time you've become accustomed to things looking a certain way and…