The BK Blog
How to Write Less and Say More
Have you ever read an article in which the author seems to drone on? By the end, you can’t even remember a thing you’ve just read? That can happen with a lot of writers. We love words — all of the words.
Mobile-First Design: Why It Really Needs to Come First
Mobile-first isn’t just mobile-friendly. It’s a design philosophy and needs to be at the core of any digital strategy.
Game-Changing Digital Marketing Trends
Marketers have come up with a more integrated approach to digital marketing. Here are some trends to consider adding to your marketing strategy.
5 Ways to Improve Organic Search
Optimizing your website to surface on search engine result pages (SERPs) is a great strategy to gain more traffic, establish expertise and build brand awareness.
The Next Generation of Tweets Is (Finally) Here
After much anticipation, Twitter will now allow for tweets over its classic 140 character limit. As of Monday, Twitter is excluding photos, videos, GIFs, polls and quote tweets from the character limit and people are HYPED.
How to Frame Your New Client’s Social Strategy
The term "social media" can be overwhelmingly all-encompassing. Between paid campaigns, organic content development, and community management—not to mention all the different platforms—it's challenging to know where to start or where to focus your efforts. It's natural to want to make sure each base is covered, but unless you have several team members dedicated strictly to social, it's important to identify and execute only the most valuable tactics for your account. So, where to begin?
Bad Presents: Why Your Emails Aren’t Working
Presents. I love them. You love them. Show me someone who doesn't love presents. Whether it's Christmas, Hanukkah or birthdays, we live for the moments when we get to rip the wrapping paper off of silly things and have one more knick-knack we don’t need, but really wanted. You know what is really similar to those nicely wrapped presents? Emails. I know most of you are saying “that’s a lie, no one gets excited about emails.” But hear me out.
Content Marketing: How America was Made!
Writing great content is only half the job; you need to share it, too! Do you have a content marketing plan?
Action! Video and Your Digital Marketing Strategy
We talk about content a lot on this blog, and for good reason! Content (without going down the rabbit hole of quality over quantity) has been and continues to be one of the driving forces behind a healthy organic web presence. But as Brad recently detailed, content isn't just written words on your site. These days, content includes many different media that your visitors can read, view, click, download, and enjoy. No matter the format,…